Nielsen: U.S. digital music sales flat in 2010

According to analytics company Nielsen, digital music sales in the United States were flat during the first half of 2010; showing no positive growth from 2009. The data should be concerning to record labels as digital music sales rose 28% from 2007 to 2008 and 13% from 2008 to 2009. Nielsen’s Jean Littolff spoke with Reuters and explained: “I think this is a plateau, it doesn’t mean that this digital consumption is going to drop significantly.” Nielsen cited lack of consumer confidence and confusion over the plethora of ways to acquire your digital music online as possible reasons for the sudden slowdown. How about you? Are you buying less music these days?

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