Plex and LG to challenge Apple TV, Boxee, and others

Plex, for those not familiar, is a software company whose former creed was to: “bridge the gap between your Mac and your home theater, doing so with a visually appealing user interface that provides instant access to your media.” Today, the company has announced that it will be partnering with electronics maker LG to “integrate the Plex platform into their 2011 lineup of Netcast connected TVs and Blu-ray devices.” In the company’s announcement, they quip that when it comes to connecting devices to your television, a Mac Mini is “too large,” a Boxee box is “too pointy,” and the new Apple TV is “too tiny.” The company is betting on this free, integrated software model to be the future of connected televisions. The announcement continues: “Early next year, when you buy an LG Netcast TV or Blu-ray player, you will have Plex functionality built-in. Specifically, it will connect to a cloud version of the Plex platform for online content, and, if you happen to have a Plex Media Server running anywhere in your house (after all, who doesn’t have a computer in their house?), you can access your local and online content, in a rich interface, with full metadata.” The concept of integrating mature, intuitive media software into a TV really does sound like a great idea; especially for LG, as TV manufacturers are always trying to differentiate themselves from the competition.

“There will be more content providers investing in writing Plex plug-ins, so your online content choices will grow. And next year, if you’re upgrading your TV, or or buying an LG Blu-ray player, you’ll have the ability to get Plex, built in, at no additional cost. Fully integrated into killer consumer electronics gear, exactly as it should be.”

Yes, that is the way it should be. Hit the read link for more info on Plex and their recently inked LG deal.

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