Bloomberg: Apple to hold media event September 7th in San Francisco

By on Aug 25, 2010 at 9:09 AM
Rumor August 25, 2010

Bloomberg has updated their report, filed yesterday, on Apple’s plans to launch a 99-cent, a la carte style, TV-show rental service for their AppleTV product. The updated report states that, “Apple plans to hold a San Francisco event Sept. 7, two weeks ahead of the start of the new prime-time TV season, to unveil the service and an updated line of entertainment products.” Bloomberg also predicts that new AppleTV hardware that runs the company’s iOS, as well as a new high-resolution iPod Touch with front facing camera, will be unveiled at the event. Typically, Apple gives the media 7 to 10 days of notice for such events. We’ll report back if the September 7th date becomes official.

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36 Comments

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  • jonathan

    First? waiting for the haters and their trash apple comments in 3..2..1

    Posted from BGR Mobile (iPhone).

    • Allen Walker

      God, why is the first post always done by an idiot?

      • iphone > Droid

        Because he is right and it apparently struck a nerve with the typical DROIDtrolls, you.

      • navi

        @iphone > Droid

        Where did the second poster say anything slandering apple or pro droid? Reading comprehension is not one of your strong points I see.

      • jonathan

        Yep, that was the intent, to get the haters all jacked up on an apple post which they usually are anyway. The response was expected. I said “haters” which includes fandroids and folks that hate apple because its apple. Seriously, I love the android os but not enough for me to switch from the Iphone yet.

  • 3 Phones Jugglin

    More apple news….Just what i needed to wake up to. Hey…at least Iphone wasnt mentioned.

  • Madness

    Watch 5 tv shows daily for a month and you are at $150. TV shows are not worth $.99.

    • Greg

      Agreed. Roku/Netflix is a much, much better value that provides content from multiple sources.

      • Joe

        But netflix isn’t Apple… you’re not cool if it’s not Apple, LOL. (Sarcastic of course)

    • T Man

      That’s why Hulu Plus hold much promise. When it comes to the 360, I’ll dump my cable provider right away.

  • LittleTim

    Looking forward to now iPod line.

    • LittleTim

      *new iPod line.

  • Verizon Iphone will kill DROID off

    In January.

    • Joe

      No it won’t, I the country’s 2 biggest rip offs joining forces will equal the largest ripoff in history, nobody will be able to afford it.

  • helebek

    Ah yes. There will be another magical device. That is gonna change everything, again. Pffffff hahaha

  • http://theandroidguru.blogspot.com The Android Guru

    In the day & age of DVRs on your TV & Computers, why would I pay to see the same show that I recorded on my DVR?

    • Jesus H Christ

      Because Steve wants you too.

      • Ernie

        And you don’t because Eric says you don’t. Whatever Eric says YOU DO!

    • http://www.franksellsps.com socalfrank

      My thoughts exactly! The only reason to “rent” a show would be because you forgot to set your DVR, it’s not available on ABC Player, Hulu, or TV.com, and you really couldn’t miss an episode.
      I can’t think of 1 show on the air I feel that strongly for. This makes me less interested in buying an Apple TV box in the 1st place.

      • Mark

        Considering the amount of air time most shows are broad casted, the cable company has you paying for close to fifty percent of your bill to watch commercials. And if your set top cable box is also your DVR, your paying a monthly rental fee for it.
        Your paying for bullshit no matter what you watch.

  • Mr. Bill

    More fluff that costs a fortune to replicate what is already done more economically already.

    Apple fans need a charity other then SJ, really.

  • jude

    I own Apple produkts…macbook, imac, iphone…(soon dumping the iphone for another carrier because of at&t)

    But I will say this scares me. Apple controlling TV with their shitty watching, re-watching, expiration policies…crappy resolutions, mpeg aliasing, etc…

    Not NOT NOT excited about this.

  • Wild Bill

    iPayexorbitantpricesbecauseitlooksprettybutdoesnothing

  • Joe

    So it’ll be an opportunity for Jobs to gloat like an idiot about how their “magical product will revolutionize the way we watch television” as if this product is actually something new to hit the market.

  • Pedrojoe14

    The new touch will be cool, everything else, not so much. How about rent current and old MOVIES for $0.99? Now THAT would be cool. I would probably get an iTV for that.

  • Peter fitzenwell

    Google tv google tv google tv google tv google tv google tv google tv google tv google tv google tv

  • Len

    Free bumpers for attending!

    • Len

      I wonder if they will provide crash helmets too…

  • Joe

    Maybe they’ll be announcing a real fix for the iPhone 4 problem, oh wait they don’t have to… defective or not fanboys mindlessly buy it anyways.

    • Len

      After months of my iPod Touch sitting on the shelf I finally sold it on ebay…

      I need a better PMP…any suggestions?

      • Len

        oops didnt meant to thread it here sorry :p

  • jonathan

    Love apple stuff, but I’m not paying for a TV show I could record on my DVR. For the record, I don’t get everything apple and if I do, I’m really selective about it. Streaming Netflix on an ipad is much more appealing. I have the Hulu+ app on my iphone but its pretty much inactive for the same reason I stated. I could also use SlingPlayer on my Iphone to view shows I recorded on my DVR when away.

    • Invid

      I see what you’re saying, but for others, iTunes offers a way to get access to your favourite shows without subscribing to cable TV.

      If you’re like me and you don’t watch a lot of TV, just picking up season passes for the shows you’re actually interested in is much cheaper than paying for a pile of channels you won’t watch anyway. In any given season I only follow five or six shows, not enough to justify $60-70/mo. for cable. It’s even worse when some of my favourite shows are on premium channels, and they try to force a package on you just to get one show…no thanks. I’ll just buy a season pass for my shows and it averages out to $10-12/mo (and I get to keep them). TV rentals for half that price that I don’t keep sounds good too.

      I get my news from podcasts and internet radio, and rip all my movies to H.264/AAC MP4s, so an updated Apple TV would be awesome for me. It makes getting all that content to the TV really convenient.

  • Jarrett

    1. Great picture!
    2. If you don’t like the topical post, don’t read it and definitely don’t comment on it.
    3. When did Apple (or any company) force you to buy their products?

    Have a great day!!

  • http://c3dude.wordpress.com c3dude

    really? It’s the year 2010 and we’re still arguing over platforms? Grow up. Use whichever platform you work fastest on.

    as for this new iTv thing, it may be useful. I don’t watch tv as it is, but i also can’t imagine just buying ONE episode of a series.

    though, the ipod touch 4 is something i’ve been waiting to see.

  • jk

    Will this new .99 cent tv rental service work on the older apple tv boxes?

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