Mail.com held its annual “Breakthrough of the Year” awards show in Los Angeles last night, and — in honor of BGR — they added a technology category to this year’s show. The winner of this year’s Breakthrough award in technology category was RealD. The official line goes something like this: “Using the characteristics of human perception to create a 3D image, the 2010 Breakthrough in Technology award recognizes RealD for the significant impact its breakthrough patented technology has had on our lives. From entertainment to piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures.” For those of you who aren’t familiar with RealD, they are the company behind the cinema technology used to display movies in 3D (e.g. Avatar, Despicable Me, Toy Story 3, etc.). RealD’s self-written elevator speech looks like this:
We license our RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. We also provide our RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays.
Congrats to RealD! Hit the read link to see all of the other award winners. Anyone seen a 3D flick in a RealD cinema?
