NYT: Hulu planning an IPO?

The New York Times is reporting that streaming video site hulu.com is in talks with investment banks to go public as soon as this fall. The Times cites “people briefed on the matter,” and goes on to say that the IPO could “value the company at more than $2 billion.” Hulu is a joint venture of Rupert Murdoch’s News Corporation, the Walt Disney Company, NBC Universal, and a private equity firm. A recent change in comScore’s reporting methodology caused Hulu’s monthly viewership numbers to drop from 43.5 million in May to 24 million in June. Things aren’t all bad for the video service though; comScore did register that Hulu served up 556 million ads in June of this year, which outpaces all other video sites including YouTube. What do you think? If Hulu went public would you buy? Just another dot com destined for failure on Wall Street?

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