AT&T to launch Sony Ericsson Xperia X10 on August 15th, $150 on-contract

By on Aug 9, 2010 at 11:49 AM
General August 9, 2010

Sony Ericsson and AT&T have announced that the Xperia X10 will be available on Ma’ Bell, beginning August 15th, for $150 on-contract. The wrap sheet on the X10 is as follows: 1 GHz Snapdragon processor, 8.1 megapixel camera with LED-flash, 4-inch touchscreen display (480 x 854), 8GB ROM, Wi-Fi, Bluetooth, a-GPS, micro-SD card slot, and a fairly heavily skinned version of Android 1.6. One-point-six? Did your gag reflex just kick in? Ours did. If you want to know what we think of the X10, you can check out our hands on from waaaaay back in November of 2009. Hit the jump for the full press release.

AT&T and Sony Ericsson Announce the Xperia™ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ – AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™ X10, available August 15. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google.
* Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and http://www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit http://www.att.com.

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  • Will

    Too little too late…

    Plus it will be crippled by AT&T.

    I want no parts of this.

  • Dogfather

    Wow fanboys are like fox news to democrats when it comes to any new device released by AT&T you talk shit all over no matter how good the device could be you simple have no life and I bet your women cheat on you…slow-rizon got in every single one you what it deserve…!!!!

    • Matt

      This device is has been..fan boys or not that still a fact.

  • Mr. Bill

    Does that update that is going to save this device include true mutli-touch?

    Yeah, kind of thought so.

    Shame, it works very nicely on other upper end Androids sold presently.

    And this is going to be sold for about the same, No surprise there after all,.. It’s a Sony!!

  • Shawn

    I posted this before in another blog so just reposting for information purposes for those who are thinking of getting the X10.

    I have had the X10 since March ( I have the X10i, the X10a is the US Version) I use it on the At&t network via edge. Im a “want it now” buyer when it comes to gadgets so I understand the ridiculousness of At&t just now putting this phone in its line up. And the ridiculousness of SE not giving an update to 2.1 or 2.2 still!
    This phone was very hot in the press when it was first released. I ordered the phone and people inquire and admire it all the time. It’s well made, the SE specific UI is fantastic. I have the white one so it looks even better/ extra sexy. I did a software update the other day which does not upgrade the OS but did add a few new apps and the battery life seems to have improved significantly since I first bought it.
    The 4″ cap touch screen is nice and front to back the phone does not scratch easily at all, seriously well made.
    This phone would be a true iphone/ droid x/ evo rival if it had the latest OS and were marketed correctly. But i guess just like the Dell Streak and Nokia N900, SE just does not do a great job of listening to the wants and needs of the general public.
    Overall the SE X10 is a very nice phone if you want to stand out and be different from alllll the iphone4’s and HTC’s out right now. I think I’m a snobb when it comes to mobile phones so with that said… X10= fail on OS 1.6/ Everything else is great, especially time scape, media scape and the camera. My recorded video’s have been amazingly clear, not choppy and pretty high def without the OS upgrade.

    • Matt

      and they will continue to do so if consumers still buy their products.

  • iName

    at this price point this will make a great first smartphone. the spec is top notch its just the 1.6 part that sucks :/

  • SVELTE

    gag reflex… lol. nice work.

  • ultraseven32

    i might be wrong but, it feels like an insult when a big company release a great phone with a entry level OS. 1.6 serious? i say that no ONE should buy this phone until they pump it with current OS, nothing less than the 2.1 android version. come on sony ericsson, believe more in your products and respect your customers.
    there! i said it!

  • mingkee

    What the hell this phone still has 1.6 while most of recently released phones have 2.x even Froyo:
    mobile hotspot
    Flash 10.1
    Adobe reader
    Arabic and Hebrew support (my nexus one has them)

    Sorry, it failed this time.

  • ViniD

    Wanted this phone 6 months ago, if it came with 2.1 i might give back my captivate. But for now captivate is the shit the screen is flawless and graphics lovin it.

  • http://www.suburmart.com SuburMart

    Sony Ericsson Xperia X10 Android (Sensuous Black) Sim Free / Unlocked is available on http://suburmart.com/amazon-store/wireless_accessories.html
    Shop it now

  • JJFNIGHTS80

    I don’t care I’m buying it day one. Could care less if it don’t comes with 2.1 it will be upgraded later this year. It’s perfect at least it have LED Flash unlike the Captivate.

  • Roland

    Hi, I Just wanna say, that this Xperia X10 is really nice but Hope That sony Can come up with the version which has a video call.. since iPhone already come up with that Idea. having a video phone is great idea that can easily suits to teenage user nowadays. I dont have xperia yet because its too expensive and I cant afford it but I f they can come up with that gadget I will borrow money just to buy that..

    thanks..

    Cheers!!!!!!

    • Adam

      I have a Asian version of the X10 and it’s absolutely a great device; beautifully designed with cool User Interface. I am surprised that it takes so long to get to AT&T because it’s the best selling Android phone smart phone in many countries, including Canada. At $129, it’s 1/4 of the selling price in Asia. I’d bet that AT&T has to subsidize a lot since it’s one of the best Android phones out there.

      Performance wise, I don’t see any issue even running on 1.6. It’s very much comparable to my co-worker’s Droid Incredible using 2.1. However, I still prefer the stunning Sony design and the refined UI of the X10. It’s very different than the no-frills vanilla Android handsets with newer OS in my opinion.

  • Lynne

    Of course, developers will care about what OS the phone is running, but actual users really don’t care. The average consumer wants to know that they can add gobs of apps to their phones – and you can with this one (comes with 2GB SD, expandable to 32). I’ve used a number of Androids and I like this one the best for a number of reasons. My tops are the SIZE and CLARITY of the screen in all apps. Some interesting media enhancements that you’d expect from Sony, but haven’t checked them all out yet. I use Exchange and this is the best implementation of Exchange mail, calendar, tasks, etc. I’ve yet to see.

  • http://,MYSPACE ALEXIS

    I THINK AT&T SHOULD GO DOWN TO 50 OR 45 OR GOING TO VERIZON

  • http://,MYSPACE ALEXIS

    YEP AND YALL TOUCH SCREENS ANIT NO GOOD CAUSE I HAD MY PHONE 56 OR 5 MONTHS AND THE SCREEN WENT OUT I HAD TO BUY ME IPOD HOPE THAT DONT GO OUT LOL LO

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