AT&T to launch Sony Ericsson Xperia X10 on August 15th, $150 on-contract

Sony Ericsson and AT&T have announced that the Xperia X10 will be available on Ma’ Bell, beginning August 15th, for $150 on-contract. The wrap sheet on the X10 is as follows: 1 GHz Snapdragon processor, 8.1 megapixel camera with LED-flash, 4-inch touchscreen display (480 x 854), 8GB ROM, Wi-Fi, Bluetooth, a-GPS, micro-SD card slot, and a fairly heavily skinned version of Android 1.6. One-point-six? Did your gag reflex just kick in? Ours did. If you want to know what we think of the X10, you can check out our hands on from waaaaay back in November of 2009. Hit the jump for the full press release.

AT&T and Sony Ericsson Announce the Xperia™ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ – AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™ X10, available August 15. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google.
* Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and http://www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit http://www.att.com.

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