Nielsen: Americans spend more time on social networking and gaming than on email

Internet

Nielson has released the findings of a study which claims that in June of 2010 almost 33% of all U.S. internet time was spent on either social networking or gaming. The study writes: “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie.” According to the study Americans spend 22.7% of their time on social networks, 10.2% of their time playing online games, and 8.3% of their time emailing. Watching videos and listening to music (online mind you) came in at 3.9%. When segmenting out mobile, the top three activities were email, portals, and social networking/blogs respectively. Do your online habits fit the findings of this study?

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9 Comments
  • X Glansburg

    Where do porn sites fit into that bar graph?

  • Lior

    Hahaha I agree… Porn sites probably fit the social networks :)

  • Walter Feder-Cohen

    I would say 70% of my time online is spent looking at porn, 20% waiting for it to finish loading, and 10% trolling tech blogs. Yes, I lead a fulfilling life..

  • hype22

    nielsen long ago lost any credibility,flawed science ….but if you want a paid off opinion feel free to pay attention

  • Name*

    Any “report” that comes out that shows how people spend their time online that does NOT include watching porn in the responses is not credible anyways.

  • Channan

    I want to say something like “So? Who cares?” but then I realize I clicked the article in the first place, and if I didn’t care I should have stayed out.

    So carry on.

  • Arthur P. Johnson

    Since when is reading a blog social networking? By that definition, just reading the news on THIS blog is social networking. Phony statistic.

  • DigDug

    Yeah these stats dont seem right, what about just surfing the web (reading news, shopping websites, wiki, etc.). Just plain old ‘surfing’ does not seem to be captures in the stats above.

  • http://www.4gig.co.cc 4gig

    information society thing…

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