Nielsen: Americans spend more time on social networking and gaming than on email

Nielson has released the findings of a study which claims that in June of 2010 almost 33% of all U.S. internet time was spent on either social networking or gaming. The study writes: “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie.” According to the study Americans spend 22.7% of their time on social networks, 10.2% of their time playing online games, and 8.3% of their time emailing. Watching videos and listening to music (online mind you) came in at 3.9%. When segmenting out mobile, the top three activities were email, portals, and social networking/blogs respectively. Do your online habits fit the findings of this study?

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