Google now serves up mobile ads based upon your location

By on Jul 31, 2010 at 9:57 AM
mobile July 31, 2010


Google has introduced new location-aware advertising for iPhone and Android handsets. Advertisers will now have the ability to select a “location extension for display” option that will serve up their ads based upon a user’s GPS coordinates. Ads will appear within mobile applications and mobile browsers and will allow users to get mapping and contact information for businesses that are within the immediate area. This feature is pretty cool once you get over the creepiness of Google sending ads to you based upon your device, the context of your mobile usage, and now your location.

[Via Tech Crunch]

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20 Comments

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  • jarrett

    Whether it is Google, Apple or Microsoft I am not sure I like any of them having the idea of exactly where I am at. Then again, this is the state of the way things are. There is a price for playing every game.

    • NoDroid

      long as you can opt-out of this “feature” everything is ok. I just wonder how long Google will wait until they will cancel that option. Or does anyone still think that Google invested a sh..load of money into Android just to make somebody happy? :)

  • Jahu

    Soon they will send direct advice to you in the bedroom, the moment you get on the bed based on your location, as well as your history of previous sex positions.

  • Android

    About f’ing time. Need to make money off of Android somehow. Can’t wait until this gets me some $$$$ on my GOOG.

    • Arthur P. Johnson

      @Android, yep. Lotta Android apps “selling” for free, and not a lotta devs seeing $ale$ that put bread on the table.

  • WalterSobchak

    Before anyone starts bashing google for this to make apple look better.

    Apple’s iAd Network is offering targeting criteria including:
    Demographics
    Application preferences
    Music passions
    Movie genre interests
    Television genre interests
    Location!!

    • Arthur P. Johnson

      I’d never bash Google OR Apple for feeding me ads that are actually relevant to who I am and where I am. If I’m at the Mall, tell me who’s having a sale! That’s valuable for me AND the advertiser. Advertising is boring to me only when it’s not for something I’m interested in. But if I’m at Costco and it could get me an added discount, bring it on!

      • LostPlatypus

        I agree. Not that I want to see the ads, but if I have to, I’d rather them be relevant to me.

  • http://www.rossmanngroup.com Louis Rossmann

    We all created this, for those concerned with privacy.

    Many of those concerned with privacy have done one of the following:

    a) Downloaded music, television, or a movie without paying for it.

    b) Run a pirated copy of Windows XP

    c) Have some cracked software, plugins for production programs.

    d) Have played cracked games.

    While I despise it and think twice before downloading a free app, and only turn the GPS on when necessary, I understand why this is how things are. It is the result of my generation doing what it can to get everything it can for free, with a sense of entitlement. Myself included on occasion.

    Gotta make money somehow.

    • http://shoe-nuff.blogspot.com cam

      understandable but when will you realise thats what your device is required to fulfil, not talking about illegal software but rather location services have been built into your phone, you should have been getting things like turn by turn directions from the jump

  • http://www.rossmanngroup.com Louis Rossmann

    We all created this, for those concerned with privacy.

    Many of those concerned with privacy have done one of the following:

    a) Downloaded music, television, or a movie without paying for it.

    b) Run a pirated copy of Windows XP

    c) Have some cracked software, plugins for production programs.

    d) Have played cracked games.

    While I despise it and think twice before downloading a free app, and only turn the GPS on when necessary, I understand why this is how things are. It is the result of my generation doing what it can to get everything it can for free, with a sense of entitlement. Myself included on occasion.

    Gotta make money somehow.

    However, I still believe the best apps will come from the hardcore nerds that aren’t in it for the money – the people whose sense of self-respect & accomplishment in life is directly aligned with the software they’re responsible for coding. In my experience, most of the best apps I’ve used have been legally free.

  • jonathan t

    Well, this is the price to pay for things we think is free and it doesn’t matter if you are android, IOS and whatever. That is how they make their billions.

  • Matthew Newton

    Will they store our ip adresses again too?!?!

  • http://www.absolutefiction.com Rono

    remember “Minority Report”? “Good evening, Mr Nakamura.”

  • Scyberian

    Didn’t everyone make a huge “to-do” about this when it was first revealed as a feature of WebOS, on the Palm pre and pixi? What’s the diff, other than marketing power?

  • Apocalypse

    HAHA

    Suckers

    Now your going to pay full price for the mostly loser apps you have installed on your handsets.

  • Usman

    Am I mistaken, or can’t location reporting be turned off in Android?

  • Mohammad

    Is the search button on android home screen always there? Is there a way to remove it from the home screen?

    • NoDroid

      Are you crazy? REMOVE Google’s source of money and information? Tststs, cant do that!! :)

  • San

    If you are paranoid about privacy, just turn off location sharing. Location sharing is set to ‘Off’ by default.Most applications ask for an explicit permission to enable it. And that too, in a very noticeable way.

    What’s the point abusing others or any of the technology companies like a moron?

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