Smartphones dominate the UK market with Android rising 350%

By on Jul 27, 2010 at 4:11 AM
General July 27, 2010

Market research company GfK RT released a report on Monday that revealed this simple fact: the British love smartphones. According to GfK’s June figures, smartphones are growing steadily in the UK and now make up 73.5% of the contract market; up from 55% in Q1 2010. Android is also exploding in the UK growing over 350% from 3% of the contract market share in Q1 2010 to 13.5% market share in Q2 2010. With the iPhone 4 and the Android-powered Samsung Galaxy S now available in the UK, look for these numbers to steadily increase throughout the rest of the year.

[Via Unwired View]

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  • somedudesblog

    first

  • Holla

    Second

  • http://www.anthonymclean.co.uk AntMcl

    I think I’ll make the first constructive comment, lol. Another factor to consider would be the incredibly low price of more basic smartphones on UK networks; with the amount of new Android phones that are coming out this year the networks have also been offering special deals on both the handset price as well as the contracts. The majority of smartphones is also bought by younger people, suggesting the rise in popularity of social media use among the younger audience, thus increasing the demand for mobile internet access. A smartphone is also a real cool thing to have these days.

  • david

    fourth.

  • david

    This spells doom for Nokia in another major market of theirs.

  • david

    My sister has an HTC Hero. My sister’s best friend has a Sony Ericcson something rubbish. From leaving them to their own devices i.e. not informing them of reality, sister’s friend has decided not to get an iPhone4 because ‘they are crap and they don’t work properly’. I’ve heard similar sentiment from other uninformed friends.

    Anecdotal Point being – Perception is everything. Apple desparately need to turn around the PR disaster that the iPhone 4 has become before it actually starts to effect sales (which it didnt seem to do in the first month admittedly).

    Another point from sis and friend (although this time with more validity) – sis’s friend boyfriend has an apple 3GS and they’ve spent a fair amount of time comparing the prices of apps on android and apple. Their Conclusion – Android apps tend to be free or at least much cheaper, so why would you want an apple phone (which you also have to pay for)?

    All anecdotal of course but they’re consumers nonetheless.

    • The Prophet Mohammad

      Hey thanks for that. I’m so glad you brought up another Apple V. Android comparison. Pure genius. NOT

      • david

        Well they are the two main growth competitors in the market, seems a fairly natural thing to do. At least I didn’t take a side.

        Made me laugh that you complained about my comparison and you used the ‘NOT’ expression though.

  • Jah

    The GfK report also says Apple’s sales have gone DOWN in Q2 compared to Q1 and RIM’s sales have also increased.

    • webby

      Apple’s sales went down in Q2, eh? And BGR forgot to mention that, eh?

      Are we surprised? No …

      • Mr MN

        Yeah it’s funny how BGR and Engadget Mobile seem to conveniently “forget” to mention things that are not pro Apple. Not only do I think they’re biased, I also think Apple may be sponsoring them. We see how they don’t forget to cover Apple’s entire press and every little thing Apple comes out with, but they never “have enough information” about the other guys. I guess they believe if it’s not coming from Apple or Verizon, it is no good. Sometimes I think it’s National iDay because all these guys report about is Apple products.

        Don’t get me wrong, I’m not anti Verizon or apple for that matter. All I’m saying is if you want to remain creadible to fans from the Android and Apple base, you have to remain neutral.
        Feel free to give my comment the thumbs down but I’m entitled to my opinion.

  • Eric Schmidt

    This is news to people? What did you expect?

    Sooner or later people will realize that the phone that started the revolution isn’t actually that revolutionary anymore and hasn’t been for a while. It’s the same piece of hardware, with minor changes in each revision and Apple just adds features that other devices have had from the beginning and calls its “Revolutionary or magical” with each new one.

    Google was smart and like Microsoft will dominate Apple over time… that’s what happens when you over saturate the market with your product, sooner or later its bound to become a monopoly, especially with the number of devices being produced month after month. End users wants choice and options — that’s what they’re getting.

    Thanks Apple for continuing to deny your issues with the iPHone… it only makes everyone else that much more aware of how childish Steve Jobs’ really is.

    • Johnny Ives

      While I’m pro Android, the evolutionary vs revolutionary argument seems weak. The same thing could be said of the Porsche 911 series car, for example. Why should Apple fix design elements that aren’t broken? (yes, the antenna they should fix). No matter my lust for a GSM Droid X, I can’t dispute that the iPhone will be a classic example of timeless industrial design (ala 911, Aeron chair, etc..)

  • sam

    Funny they don’t report the numbers for other platforms. Let me guess, Symbian is by far the largest? With about 50% marketshare?

    • Mr MN

      Exactly my point

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