Yankee Group: 73% of iPhone users are happy with AT&T

By on Jul 24, 2010 at 10:41 AM
General July 24, 2010

According to a survey by Yankee Group, 73% of iPhone users surveyed are very satisfied with AT&T’s service. This figure seemingly contradicts the perception that AT&T’s network is struggling to handle the load of this data hungry device and is in direct opposition to comments by many iPhone users who are seemingly unhappy with AT&T’s service. Yankee Group attributes this discrepancy to a “halo effect” in which iPhone owners are so drunk with happiness over their handset that they perceive AT&T in a positive light. AT&T explains this away by stating their network issues stem from a perception problem, not a service problem and claims that its network is actually better than most people think. iPhone owners on AT&T, now is your chance to respond. Hit us up in the comments and let us know what you think about AT&T, your iPhone, and this survey.

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  • R

    im frustrated with most carriers, they charge you monthly for expensive phones so the bill is really big, i would wrather pay $800(about full price) for an iphone with a much smaller monthly bill

  • Sdot

    I have AT&T since they were Cingular. Don’t have any issues with service at all. There was one time I was drooping calls but they gave me a new sim card about 6 months ago. I would say that customer service is better and they don’t nickel dime you like Verizon. You call them and they will take all the charges off and give you a courtesy credit. I’m a happy at@t customer and not going anywhere.

  • offday

    i just can’t get over the fact of tiered data plans with them. i was most certainly jumping ship for the iPhone4 until that happened with AT&T. hopefully the rumors of the iPhone4 coming to T-Mobile are true. worse service, but cheaper, with just as great phones.

  • jim

    It’s funny cause the same halo effect applies to Verizon customers, they’ll pay out the ass every month, for service that is just as good as sprint. And yes I already know, sprint/Nextel sucks, well get your ass out of 2004, I have friends that say the same thing, oh Sprint sucks, how can you say that when 1 Sprint and Nextel aren’t the same technology, so if you had issues on Nextel, switching to sprint will help.

  • J_Valentino

    Me AT

  • RickInHouston

    Since Apple has a gagillion dollars sitting around, why don’t they just buy AT&T outright and kick all the other phones AT&T offers off their network? That way they can have it all? Isn’t that what they want? Furthermore, I’d wish they quite using the work ‘magical’.

  • IL

    My one issue with AT&T is never having a good signal (or sometimes none at all) in very rural areas. But that’s one of the negatives of GSM…you need to be closer to a tower to get a signal than a CDMA frequency. Other than that, I certainly haven’t experienced all the issues that have drawn the ire of customers, even here in NYC.

  • Lingo Police

    If they are happy with iPhone, they better be happy with AT&T. AT&T is more reliable than Apple.

  • http://www.directorycellphones.com/ Alex Sam

    This is very marvelous figure and this shows that consumers are satisfy with the services of AT&T and also with the features of iPhone. The both brands are providing their best services to the consumers that’s why user are happy and satisfied.

  • http://www.donfmorrison.com domino

    I personally am waiting for the day that Verizon has iPhone. When all those unsatisfied people head to VZW, AT&T’s network will be a little less congested and my service will get even better. Its been fine for me; I haven’t dropped many calls since the early days of the 3G. AT&T has done a good job in the areas I use my phone (Oklahoma City, Dallas, Los Angeles) and I average about 2.1 Mbps downstream and 0.91 Mbps upstream on 3G service. Not too shabby. Verizon would have had the same problems if they were the first with iPhone — and have already seen issues with just the Droid army…

    p.s. I have an iPhone 4 and have had no issues with the “death grip”.

  • Doug

    I’m a satisfied AT&T customer. “halo effect” helps perception? AT&T “explains this away”? These are slanted observations.
    Look at the survey at face value, numerically showing most people are happy with the service. The question should be why all the bad press when the service is very good. Maybe some iphone users expect miracles? Some people are out for number one?

  • Nitpicky

    I think it could have been done one of two way…Eliminate iphone users from their polls, or if theyre going to use iphone users in their poll, ask them the liklihood of them switching companies if the iphone were to go to another carrier. I think the halo effect could be true, but those as people in love with Apple, not AT&T.

  • J

    RE: “Since Apple has a gagillion dollars sitting around, why don’t they just buy AT&T outright and kick all the other phones AT&T offers off their network?…”

    …Why?
    AT&T: 10th largest company with ~$120B revenue

    Apple: 103rd largest company with ~24B revenue

  • http://XiV92.com XiV92 Unltd

    I am a happy AT

  • the jackal

    love my iPhone, hate att.
    but att is the best coverage where I live work and play,
    so whatcha gonna do?!?

    Posted from BGR Mobile (iPhone).

  • Rich

    Very happy with AT&T service. My daughter lives in NYC and also has no problems. Family members on Verizon certainly have no better service, and arguably worse. I think the bad press is the result of a small, vocal group of Internet demagogues who have no accountability for their strident complaints. In fact, this is a metric that can be computed objectively, and what do we see when that is done… AT&T service gets very high marks.

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