Chitika: iOS 4 accounts for 50% of iPhone traffic

By on Jul 23, 2010 at 4:04 PM
General July 23, 2010

It took just over a month for iOS 4 to rack up 50% of iPhone traffic according to metrics from online advertising firm Chitika. Chikita has compiled data from over 9 million impressions from Apple devices on its advertising network and calculated that iOS 4 edges out iPhone OS 3.x.x, 50% to 49% respectively. Taking the top spot amongst OS 3.x devices with 29.87% of overall traffic is OS 3.1.3 , which is the latest firmware version prior to iOS 4 and the final version for the original iPhone. Interestingly enough, the latest 4.0.1 firmware update has only been adopted by 10% of iOS users in its first week of availability which suggests that iPhone users are not in a rush to apply this much ballyhooed signal strength software fix.  

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  • Dream

    Wow Who is still running OS 2 lol

    • DigDug

      some geek in north korea

      • Dream

        lolz

    • http://www.tecrux.com/ Apple News Blog

      May be people who are still using iPhone 2G.
      and they dnt knw abt the update or jailbreak. lolx

  • Beans

    Ah fragmentation…

    • Celz

      Fragmentation is going to kill Apple.. Just you watch.. This doesnt even include iPad or iPod Touch oses! People will get so confused, devs will stop making apps, babies will die!!

  • Eric

    Wait, I thought Iphone’s didn’t have fragmentation? Wait a second, so what’s the big deal with Android being fragmented?

    I’m not trolling, I just want to know what the difference is from an iphone user’s perspective.

    • RT

      The difference is that its ok as long as Apple does it.

      • bob

        No, the difference is that every iPhone has the option immediately of upgrading (for at least 3 years). Unlike Android, where your 6 month old phone has the possibility of being left in the dust. The other 50% are people who are either too lazy, haven’t run into any app compatibility issues (which prompt you to upgrade), or are jailbroken/hacktivated.

        That being said, both methods have their upsides and downsides. Neither is better, but the “fragmentation” issue is much worse on the Android side.

      • MSF

        I upgraded my 3GS to IOS4, which was a big mistake.
        Forget about upgrading the 3G to iOS4, bigger mistake.

        Funny Stuff.
        All phones do it so it is ok.

      • bob

        Can’t upgrade hardware. Imagine if they left multitasking in for the 3G. My point was, at least it’s an option. I would imagine putting 2.x.x on a G1 would not be as nice as a Nexus One.

      • bonesb

        The 4.1 beta runs hugely better on the 3G. 4.0 was a pig – almost downgraded to 3.1.3 – compared to the update, which should be out soon.

      • MicroNix

        Yeah, where are all the articles describing how the iOS 4 update nearly renders a 3G model useless? Apps (including built ins) crashing, horrendously slow, etc. What a disaster…

      • Celz

        On Android you have choice.. If you want the newest build get a plain vanilla device.. If you want a customized device obviously updates will have to be customized.. Anyone who buys a customized Android device i.e. Htc Sense either A) knows this or B) doesnt care…

        If you want giant screen iPhone that doesnt make calls aka an iPad you have to pay the price of not having the newest software.. If you want an Evo 4G you will have to wait for froyo just like iPad users..

  • htatc

    What this tells me is that quite alot of the millions of the first iphones sold where from people upgrading not really new subs. Could that mean that the iphone is already pretty saturated?

  • sam

    If the massive failure that was Chitika’s Ipad tracking is of any indication these numbers are way off. They certainly don’t know how to collect data or how to treat the data they have collected to produce meaningful information.

  • patrick

    bbuutt thers no fragmentation with apple, or security flaws. Happy Friday suckers

  • s

    to the people comparing this to android fragmentation, this is not nearly the same. every iPhone is immediately able to upgrade to the newest version of the os, unlike, say, the g1 or older android phones. this is true for at least 3 years, unlike the <1 year deal for android. that said, both ways of upgrading the os have downsides.

    Posted from BGR Mobile (iPhone).

    • Trinity

      I don’t know of any Android phones (G1 included) that can’t officially – or unofficially – be upgraded to Android 2.x. My G1 which is almost 2 years old has 2.1 and no issues here

  • steve jobs

    Some people are retarded and don’t know how to update is ny guess or it included first gen ipod touches

  • Drew

    ZZZZZZZZZZZzzzzzzzzzzz……..

  • jaijames

    If the numbers are true, that means that alot of iPhone 3G users are not upgrading to iOS 4, ummm I wonder why? Oh I know! Cuz freaking Steve Jobs screwed them over by practically rendering useless the 3Gs of the few saps that upgraded!

    • Steve

      Most likely the remaining v3 users are the ones that believe antennagate is a software issue…

  • Eric

    The truth is just that it is a lot easier to upgrade the OS for a device when the OS maker is the device maker. Pretty simple.

    If IOS ran on multiple hardware platforms there would be fragmentation. Just like OSX does not run (easily) on a standard PC. It is easier for Apple to have OSX run only on Apple hardware because they do not have to write device drivers to handle any device that they do not want to support.

    I am not complaining about Apple; I am just stating a fact. Getting MS Windows to run on hardware from dozens of companies and chipsets is a whole lot harder than getting an OS to run on just the hardware that you manufacture.

  • Jon

    This makes sense. Most people that bought an iPhone 4 early on were 3G users already. So that’s a lot of 3G phones no longer in use and now iPhone 4s instead. Also further proof that the iPhone 4 is not really grabbing new subscribers so much so as it’s giving the iPhone faitful a chance to upgrade.

  • Cadaver

    That seems impressively fast.

  • mendel

    If 50% of web surfing is done on IOS 4 and Apple sold 3 million new iphones that means that there are only 6 Million iphones around the world in use now?

    Not as impressive as I thought … It seems like Apple didn’t really sell phone to new customers they just sold them to people who came to exchange their 3Gs (remember apple had a “deal” for returning customers so to not loose them to Android)

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