Samsung now partnering with Skyhook Wireless

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Samsung and Skyhook Wireless confirmed Friday that the Korean handset manufacturer will incorporate Skyhook’s Core Location Platform into its mobile handset lineup. Not surprisingly, the first handset to get Skyhook’s impressive location service will be the Bada-powered Samsung Wave S8500. Samsung did not single out any additional handsets for Skyhook integration but presumably the Wave will be the first of many handsets to feature this precision location information. Full press release is after the jump.

SKYHOOK WIRELESS PARTNERS WITH SAMSUNG ELECTRONICS FOR LEADING LOCATION SYSTEM

Consumers and developers to enjoy superior location performance on Samsung mobile devices

BOSTON, MA – July 2, 2010- Skyhook Wireless®, provider of the Core Location Platform, today announced that Samsung will deploy Skyhook’s technology across multiple Samsung mobile devices. The first handset to launch with Skyhook embedded will be the Samsung Wave (Model: S8500). The Wave is the initial handset to be released with Samsung’s new, open mobile platform, Samsung bada, and is the cornerstone of the company’s commitment to provide a smartphone for every lifestyle. With the addition of Skyhook, Samsung devices, such as the Wave, will better enable all location-aware applications by providing the most precise, reliable, and fastest location information available.

Geo-location is at the center of mobile innovation and is fundamental to many emerging mobile services. Today, there are thousands of mobile applications that incorporate location as a part of their user experience. Precise location enables consumers to check-in with friends, find nearby concerts and exhibits, or get directions to the destinations of their choice. For some experiences, such as turn-by-turn navigation or local search, location is the central feature, but increasingly applications such as Twitter, Shazam and OpenTable incorporate location to simplify user experience and to personalize content delivery.

“Samsung is committed to delivering the maximum benefits of smartphones for our customers and developer partners,” said Hyungmoon Noh, Vice President of R&D Planning Team at Samsung Electronics at Samsung. “Precise location is central to the mobile experience, and Skyhook’s Core Location will provide Samsung mobile devices with market-leading location capabilities.”

Skyhook is the recognized leader in geo-location technology and fulfills hundreds of millions of location requests every day across over 100 million handsets, netbooks and cameras.Skyhook’s ground-breaking Core Location system uses a combination of Wi-Fi, cellular and GPS readings to produce a single, accurate location quickly and in all environments.

“Samsung creates innovative mobile platforms and user experiences,” said Michael Shean, Founder & SVP, Business Development, Skyhook Wireless. “Skyhook is thrilled to further enhance the Samsung smartphone experience with superior location accuracy and availability on Samsung bada and other platforms.”


About Skyhook Wireless

Skyhook is the worldwide leader in location positioning, context and intelligence. In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas. Today, Skyhook’s Core Engine provides positioning to tens of millions of consumer mobile devices and applications.

For more information visit http://www.skyhookwireless.com.

For further information

Beth Winkowski

Skyhook Wireless

Phone: (978) 649-7189

Email: beth@skyhookwireless.com

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