NYT: Apple completely reworking Apple TV

By on Jul 2, 2010 at 2:06 PM
General July 2, 2010

appletv

The New York Times is reporting that Apple, Inc. is “working on an update to its television software” that runs on its Apple TV hardware, an update that “will offer a completely redesigned interface for it.” The Times’ source asked not to be identified, and Apple – unsurprisingly – declined to comment on the matter. The Times cited several additional anonymous sources that claimed the new Apple TV could: be a completely new hardware product, be a software update to the current hardware offering, and/or run Apple’s expanding iOS. Apple TV was first launch in 2006 and since has been described by Apple’s CEO as “a hobby.” One thing we’re looking forward to seeing: how Apple, Google, Roku, Tivo, and others compete for space in your living room.Read

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18 Comments

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  • @neidlinger.

    to answer your question

    ” One thing we’re looking forward to seeing: how Apple, Google, Roku, Tivo, and others compete for space in your living room.Read”

    simple Apple, Roku, TiVo and others will not have space in my living room……

    an Android Base Google TV would be pure Gin and Juice.

    • destardi

      Hehe…

      I thought apple was supposed to be super-innovative.

      Google has kicked Apple’s ass for the last 10 months.

  • StevenGlansburg

    It will be done Just in time for the new ipod touch and ipad refresh this fall.

  • Blackberry bold

    Dear Apple
    Put blu-ray drive into apple TV. Also allow most of iphone apps run on this device such as netflix, Hulu and ABC player. Also, it should be priced under 200 dollars. If you do that, we might have a deal. Don’t forget to use HDMI instead of your Mini display port nonsense.

    • bonesb

      Dear Apple,

      What he/she said.

    • maroon_tiger

      I have to agree with Steve Jobs. As long as they can beef up their library of digital contrent, Digital downloads >>>> bluray

  • Benji

    So when ar going to completely reworking the Iphone 4

  • Otis Jackson

    Well Apple has to come out with some kind of product to make some $$$ after the iPhone 4 fiasco.

    I read somewhere recently (WSJ? Can’t recall) that by the time all the antenna fixes / recalls are processed / replaced / reworked, this gaff will cost AAPL upwards of $800M. Not gonna kill this giant, but it’ll hurt.

    Anyway, no love for the Boxee Box? Yeah, me neither. It’ll probably be stillborn. It hurts when you announce a product a year before it’s ready to ship. You kinda lose the excitement and energy that’s there at announcement time. That’s one thing AAPL does right.

    • TheOtherGeoff

      I call BS on this..

      Let’s say they sell 3 million phones before they fix this. avg profit from this: $250. 750Million.

      I strongly doubt the cost of the fix is basically replacing every phone.

      A Software push (4.1) and it’s all done, and they likely planned on that anyway in their release budget. Oh, and a few disgruntled people (who would have been disgruntled with AT&T service anyway).

      Spoilage Loss.

  • travis

    apple tv? isnt that the product they put out like 3-4 years ago then did nothing with until the competition announced a competitor product? Way to M$ it apple.

  • FriarNurgle

    NYT also said there was going to be a Verizon iPhone earlier this year.
    These tech analysts, speculators, and secret informants close to the story are starting to get annoying.

  • Joe Boxer

    Let’s be honest, it’s not like this device could get much worse. Reworking it is a positive thing–hopefully you won’t lose “TV” signal if you hold it improperly.

  • SK

    are you going to make me plug it into the stupid & lethargic itunes too?

  • TheOtherGeoff

    AppleTV running on iOS without an Intel tax… Get a $199 box. The necessary thing is Netflix et al on the box. Obviously if there is a Hulu premium Iphone/Ipad app, can there be a netflix ipad app… yes.

    The Killer app is live/streaming TV. When that comes to the Internet… watch all the media companies get off of cable (or like Indie music, will TV shows go ‘direct to iTunes?/YouTube?’). Who will it be… google or Apple that defines that standard (and will we really see multicast protocols really work at scale)?.

    I want to spend $60/month for my dumb IP pipe and get all my content through it, instead of spending $200 for 500 channels of crap, and internet as a ‘byproduct.’

    • trooth

      You will pay $60 (or whatever you pay for your internet service) a month and then $1-$3 for every episode you buy access to in I-Tunes. MS has this with Zune and XBox 360. It could be a much better service but im not paying $1 to watch a 22 minute tv episode no matter how convenient on demand may be.

      Apple TV is late to the party and too closed. This will be another Apple failure becuase they are too closed and will tie everything to ITunes.

  • Douglas Kurz

    Actually I own several Apple TV’s and I think it’s an awesome product. I think they’ve blown it on marketing, because if more people used Apple TV as an interface to expanded TV show & film content, I’m sure it would have a much bigger fan base than it has won thus far. There are things I could suggest for improvement, such as improving the downloading management, increasing hard drive capacity, etc, but overall I love it.

  • http://www.fatboifunny.com Anthony Thomas

    apple tv should be a TV physically and i use my Iphone or Ipad to control it! DUH Apple and everything should be internet and cloud based you just pay for subscriptions like we use to for HBO and cinemax only now im paying for Itunes and Ibooks monthly or of course buying the complete copy option via downloads thats the future of TV slowly cable will offer TV sets that are lower cost that do similar and an Internet speed subscription. ON Demand TV and RADIO is going to be APPLE and GOOGLE’s next ventures.

  • http://alghienkad06.student.ipb.ac.id/ thea

    Let’s be honest

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