NYT: Apple completely reworking Apple TV

appletv

The New York Times is reporting that Apple, Inc. is “working on an update to its television software” that runs on its Apple TV hardware, an update that “will offer a completely redesigned interface for it.” The Times’ source asked not to be identified, and Apple – unsurprisingly – declined to comment on the matter. The Times cited several additional anonymous sources that claimed the new Apple TV could: be a completely new hardware product, be a software update to the current hardware offering, and/or run Apple’s expanding iOS. Apple TV was first launch in 2006 and since has been described by Apple’s CEO as “a hobby.” One thing we’re looking forward to seeing: how Apple, Google, Roku, Tivo, and others compete for space in your living room.Read

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