Did we nail it or what? Today Rogers announced the creation of chatr, the low-cost wireless brand we exclusively told you about last week. Created to serve what Rogers calls a “niche” market that is not currently served by its flagship and value brands Rogers Wireless and Fido, chatr will offer no contract voice and text plans as well as unlimited talk and text plans. Data is not a part of chatr’s game plan. According to Rogers, the big draw of chatr is not only its great plans, but that for the first time it gives urbanites who simply want to make calls and send texts affordable service from a “network they can trust.” We were pretty curious about the timing of this launch, what with WIND Mobile now being half a year old and Mobilicity having only been on the scene for six weeks, so we asked Rogers about it. Surprisingly, they were adamant that they could not care less what their competitors are doing or where it is they are operating. They were quick to point out that chatr has been one year in the making and that it actually designed to mimic business model that allowed MetroPCS to go from a small time carrier to the 5th largest in the United States. Sadly this was about as much extra information as we could squeeze out of Rogers. As much as they want to get chatr up and running today, they’ve still got a few more things to do behind the scenes before it launches by the end of summer. This means that they can’t get into specifics about when the network will launch. But as we have said before, thanks to our connects we know that Vancouver, Edmonton, Calgary, Toronto, and Ottawa are a lock. Anyone planning to wait with baited breath?
