Amidst a rumor that Hulu may be rolling out is premium video service next week for testing, another rumor is surfacing that suggests the online video streaming company may be close to inking a deal with Sony. The deal could be announced as early as next week and would bring Hulu’s $9.99 monthly subscription service, dubbed Hulu Plus, to the PlayStation Network as a value-added service for PS3 owners. Late last month, a similar rumor was circulating that suggested Hulu was negotiating with Microsoft to bring Hulu to the XBOX 360. With its Hulu Plus service ready to roll out and console distribution in the works, Hulu is apparently trying to grab a bigger slice of the online entertainment market while the market is still ripe for the picking. The timing of this market grab is apropos as Hulu’s licensing agreements with its content providers is set to expire at the end of 2011. A revenue-generating distribution method on two of three major console platforms would be a valuable negotiating tool, no?
