Clearleap to bring on-demand cable TV to Roku

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Folks on the fence about a Roku box may be swayed by the news that Roku is teaming up with Clearleap to bring on-demand cable TV programing to the video streaming platform. Clearleap is a growing company that serves as the middle man between cable, satellite and telephone companies that have on-demand content and video streaming services like Roku that want to dish up this content. This arrangement would allow Roku users to purchase on-demand movies from their television provider via their Roku box and have all charges tacked onto their monthly TV bill. That’s definitely great for those with more than one TV in their house, and could also potentially allow television providers the option to offer the Roku box as a cable box alternative. Roku’s move towards providing traditional video-on-demand content is still in its infancy as no content providers have currently jumped on board. But if and when this on-demand service materializes, Roku owners will only have to download an update with the on-demand application to activate the service.

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