Samsung aims for 10% of smartphone market by Q4

By on Jun 22, 2010 at 9:41 PM
mobile June 22, 2010

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The Samsung Galaxy S is already creating quite a stir, and looks to be a wildly successful smartphone for the Korean phone maker. But is it enough to more than double its worldwide smartphone market share? Bloomberg Businessweek reports Samsung Senior VP of Mobile Communications Division, Lee Donjoo, as saying, “Samsung intends to raise its market share for smartphones to more than 10 percent in the fourth quarter from its current level of less than 5 percent.” A 10% global market share would make Sammy the fourth most popular smartphone maker in the world (as a point of comparison, HTC is currently ranked 4th with a 7% market share, Nokia is first with 40%).  The Galaxy S is going to be rolling out to countless countries and carriers all summer long, will it be enough to help propel Samsung to number four by Q4? We shall see. What do you think?

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21 Comments

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  • slammer

    From its inception, I was never a big Android fan. With all of it’s early fragments, it has now begun to win me over in a big way by consistently improving on their own mistakes. The choices that come with Android are second to none and with Samsung recognizing the ever increasing marketshare of Android, I welcome yet another choice to add to the list.

    JB

  • Jake

    Not much chance.

  • Blayze04
  • dude

    Going to be tough with the unrefined junk they constantly push out, and when I say junk I’m talking about their UI’s and software in general. Their hardware is usually decent, but their software has always been far behind.

  • Bstr

    Lofty goal, but Q2 ’11 sounds realistic.

  • ron

    I’m ‘aiming’ to be a billionaire by August.

  • jfr

    If HTC can’t do it with multiple phones, how does Samsung expect do it with merely one?

  • Sam

    After my experience with the Samsung Epix and family members experiences with the Samsung Instinct (in addition to things like a Samsung fridge in my house) I plan to stay far away from all things Samsung and advise all my friends/family to do likewise. Their inability or unwillingness to provide updates for a phone that should never have been released (Epix) with the number of bugs that it had/has speaks volumes about a company and their attitude towards their customers.

  • HTC = poor build quality

    at least its not HTC, who can’t seem to get the whole screen thing to work properly…

  • bob

    HTC Sense gets old for me REALLY fast… I’m waiting till I can see one but the Galaxy S on Tmobile is probably gonna be my que to dump Sprint once and forever

    • bob

      and dear (Idiots at) Sprint no I will not pay extra for wimax that is slower and than HSPA+ especially since it’s usually slower than 3g by most accounts

  • Mindless Sheep

    If Samsung continues to pump money into their mobile phone division, they should do fine. They need to stay on top or continue to push technology forward. Its going to be a long road but I think they can do it.

    They need to be top notch in Fit and Finish on all their smart phones.

  • mike

    once ppl get hold of the S-AMOLED they will slowly gravitate. must see the screen in person, it is super clear, bright and the colors really pop. will snatch the galaxy as soon as it hits US, hope it will be with tmo or verizon.

    • Jake

      Store dummy phones are higher quality then Samsungs actual phones.

  • gee

    lol- r u kidding me.

  • fred

    I love Android.

    Samsung makes terrible phones, and their Android platform is no exception …

    You will never see any real hype over an Android phone by Samsung. They just suck.

  • Rdx

    Samsung has wroldwide presense, with proper execution and forgoeing supply chain issues, they can reach their goal.

  • http://(null) sikkboy

    Samsung can’t put a flash in their high end phone. Nor can they release an update after promising one to their customers.

    Posted from BGR Mobile (iPhone) at: East San Gabriel Valley United States

  • webby

    At least the suits at Sammy figured out they have no chance of achieving that goal without Android OS.

    Now if they could just get board with that Android update thingy.

  • pjcamp

    They’ll be needing to fix their pricing strategy then. There’s no reason the Galaxy S should be twice the price of an iPhone.

  • Dwayne chapman

    I put about as much into this goal of 10% as I would if Microsoft said that by this time next year Windows 7 mobile will lead market share over Symbian, iOS, and Android combined. Samsung has been selling phones for how long and have 5% but think they can actually double it by Q4 with the iPhone 4 coming out and more Android phones besides their own ugly designs being released.

    Basically it isn’t gonna happen.

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