Adobe announces its Digital Publishing Platform

After Apple decreed that Flash is not welcome on the iPad and iPhone, Adobe was left between a rock and a hard place as it went into damage control mode trying to convince developers not to jump ship as its Creative Suite 5 was being rolled out. Well today Adobe announced its new Digital Publishing Platform, something which it says will provides a solution to its crises. Built upon Creative Suit 5 and Omniture, the Digital Publishing Platform will allow publishers to create media-rich digital applications that meet Apple’s increasingly strict policies thanks to its being coded in Objective-C. Think it won’t work? Well it already has, because Adobe revealed today that the new software is what was responsible for getting Wired’s recently reworked iPad app into the App Store. Said Adobe vice president and general director of Creative Solutions David Burkett “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.” Translation: Nuts to you, Apple. We’re in like Flint.

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