Adobe announces its Digital Publishing Platform

Software

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After Apple decreed that Flash is not welcome on the iPad and iPhone, Adobe was left between a rock and a hard place as it went into damage control mode trying to convince developers not to jump ship as its Creative Suite 5 was being rolled out. Well today Adobe announced its new Digital Publishing Platform, something which it says will provides a solution to its crises. Built upon Creative Suit 5 and Omniture, the Digital Publishing Platform will allow publishers to create media-rich digital applications that meet Apple’s increasingly strict policies thanks to its being coded in Objective-C. Think it won’t work? Well it already has, because Adobe revealed today that the new software is what was responsible for getting Wired’s recently reworked iPad app into the App Store. Said Adobe vice president and general director of Creative Solutions David Burkett “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication.” Translation: Nuts to you, Apple. We’re in like Flint.


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41 Comments
  • ernielm

    That’s excellent. Can’t we all just get along!!!!! :-)

  • Jarrett

    Glad to see that Adobe quit crying and got back to work. In tough situations in life we can do two things:

    1. Quit
    2. Regroup and start anew.

    Good job Adobe, you just killed your Anti-trust complaint against Apple.

  • MikeD

    “Translation: Nuts to you, Apple. We’re in like Flint.”

    What is this BGR? Grade school.

    Look it came down to Adobe creating clean Objective C code. Adobe finally stopped bitching and created a way to go with the guidelines. This is a good thing for both parties.

    Now lets hope both play nice and we see some awesome evolution of the publications.

    • ernielm

      They (Adobe) have an incredible brain trust and anyone that is in the Apple universe, me included, would benefit tremendously from their participation in our little sandbox. I am glad they are moving on and providing these tools. My faith in Adobe is restored!

      • MikeD

        I never lost faith in Adobe. I just thought they addressed the issue the wrong way.

        This new approach will produce much better results.

    • Jimmy

      If you actually paid attention instead of just signing off on everything that Apple’s CEO tells you, you’d know that Apple’s the anti-Flash stance is about locking devs into Apple’s so-called ecosystem. It has nothing to do with “clean Objective C code”. Why the fuck would they care about “clean Objective C code”? Do they do a code review at the App Store entrance? You have no clue what you’re talking about.
      I just can’t understand how people can so blindly loyal to a company that they’ll simply regurgitate and justify any lie that is tossed to them by the CEO.
      It really is like North Korea in your world. Amazing.

      In reality, this is a small/partial victory for Adobe, until Apple puts yet another roadblock up. Adobe is continuing to find ways to allow developers to build apps for multiple platforms (including Apple’s)… exactly what Apple is trying its hardest to prevent.

      • MikeD

        Look. Adobe doesn’t make a lick of Hardware. So if any platform maker sets rules, you have to follow them. If Adobe wasn’t making money they’d turn their back. There are valid issues that were presented by many companies. What Apple did was they had the balls to say something about it and take a stand. Whereas everyone else was scared to say anything in fear of Adobe pulling the PLUG_IN.

        Adobe stopped whining and wisely found another way. Simple as that.

        And as far as lock in…

        You seem to forget how Microsoft strategy killed the potential of OpenGL being a universal tool for gaming with DirectX because they wanted to cripple mac gaming. I swear if Apple gets shitted on its fine around here. Apple is now playing like the big boys including like Google and now its a bad thing. Hypocrisy as usual.

        So Jimmy you really need to actually look at the history of the industry even as far back as the 80′s before shooting off your mouth. Its actually nothing new about companies wanting the lock in. Why don’t you bitch about Gmail being separate from the rest of the mail on Android? Ever question why?

        Thats B-U-S-I-N-E-S-S.

      • Ernie

        Well said MikeD! I wouldn’t even try to say it better.

      • Jimmy

        Ok, now you guys are just getting silly.

        Mike D’s 1st post implies that blocking CS5-generated iPhone apps is about clean code.

        My response to that was to say, no, it’s about business.

        Mike D’s response to that was to say IT’S ABOUT BUSINESS.

        Gee where did he get that idea from? You guys call a victory by re-stating my point then adding a “but… but…” at the end?

      • Jimmy

        Well it’s weird that you’re just backing up my point. Your initial post said it has something to do with “clean Objective C code”. My response called bullshit on that. It is only about locking more people into their money-making machine, nothing to do with clean code or user experience. Apple will not admit this. Apple will instead issue lies…. lies that its followers will regurgitate and justify… which is essentially what you were doing in your first post.
        I said nothing like “Apple does not have the right to do this” or “MS would never do this”, etc. So I don’t know who you are arguing with on that.
        In fact, as I have said many times, that Apple is brilliant at what it does. They are all about making money as a business should be. If I was an Apple executive or a heavy shareholder, then hell, I’d be all for as many anti-competitive practices as it could get away with as long as it meant more money.
        However, that not being the case, and looking down the road, I see Apple being terrible for developers, consumers and competition (assuming it continues to grow in size & strength)… anyway, that’s a whole different discussion.
        My main point here, is to try to get people to see through the lies being put forth by Steve Jobs. I have every bit as much a right to call him out on his lies as he has to spew his lies.

      • ernielm

        You are right Jimmy, we are ALL being silly. There’s nothing we can do about this. I love Apple’s products, and in a way, understand and appreciate their strategies. Can’t argue with their success. You seem to don’t and are stuck on the “open” issues. I can understand a company trying to control EVERY aspect of the customer experience. I do it in MY business. I don’t want my competitors talking to my customers, not because I am hiding something, but because I want to protect my business. That’s BUSINESS.

        But it’s all in good fun for all of us here. :-)

      • ernielm

        I am sorry, I meant “talking to my COMPETITORS” not customers. Oooops!

      • Jimmy

        @ernielm
        I consider myself a somewhat rare anti-apple fanatic in that I’ll still admit Apple makes great products. I really don’t like the company. I don’t like Steve Jobs. I don’t like their arrogance and, in my opinion, their anti-competitive practices. I really despise the company and not because they’re successful… as many Apple fanboys will generally say. That would be a stupid reason wouldn’t it? Especially since I don’t have distaste for companies that are equally as successful.
        However… despite that, I will admit to Apple making fantastic products (I exclude iTunes from that statement though.. ugh!). So much so that, even though I was set on buying the EVO, I was going to wait until after the iPhone 4 announcement… just in case it blows me away.
        The EVO is getting knocked hard for its terrible battery life. I’m going to give it time to see how that plays out.. but so far, it sounds unacceptable to me. On the other hand, my feeling is that Apple is going to knock battery life out of the park on the new iPhone. In the unlikely event that they also announced a new carrier (Sprint or VZW)… that could just *possibly* put me over the edge. Even though, to me, that would be the equivalent to becoming a French collaborator under Nazi rule. I can’t win the war all by myself. I *really* don’t think that’ll happen, I’m just saying I’m open to the possibility of something blowing me away to the point of succumbing to the evil empire.
        I already plan doing that with the iPad. Even if an Android tablet comes out with better hardware, better OS, etc, I think it’ll be a long time before it has better or equivalent content… just because of the head start and mindshare that Apple has. I think the iPad will be a great educational tool and travel companion for my kid.
        Anyway… to sum up..
        Apple = evil
        Google = not-as-evil
        … but I’ll admit that Apple does make some fine products. But I also don’t like my intelligence being insulted by claiming that they’re looking out for our (the consumer) best interest in this whole Adobe/Flash/etc battle.

      • MikeD

        The point is any company uses any kind of excuse. THATS BUSINESS. And the goal Apple has including lock-in is that if you are going to program for their device, they want you to use the tools they feel create a better results. Thats their right to call that.

        All you have to do is look over at the PS3 and compare the results of games dev’d first on the 360 then ported to the PS3 to games dev’d exclusively on the PS3. Clearly the focus on the PS3 produced much much better results.

        But I digress.

        My point is and has been in response to the article is that Adobe has done a good thing. It also helps both parties.

        What I got from your point is you selectively see the lies. And I responded that okay enough at Apple, lemme see you guys complain about something else. But for years since the 80s the lies are rarely, called on the rest of the industry. Case in point…

        You hear over and over about how Apple tried to force everybody to use their locked in DRM. When the reality was that NOBODY could sell digital music online unless they had a DRM. Where the hell were you guys when Windows Media DRM was out there? Or better yet the RIAA who was at the heart of it all?

        Like I said, you guys just want to complain complain and complain more about Apple/Steve Jobs because of some personal grudge.

        They screw up, you guys complain. They do well, you guys complain. Another company does the exact same thing and its fine?

        Jimmy its getting tired. maybe if you guys spread the complaints around your points would have more weight.

      • Jimmy

        Fact or fiction?
        Blocking Flash and CS5-generated iPhone apps is more about business than “clean code”.

      • MikeD

        @Jimmy

        The fact is both are a part of it.

        1) Business. Apple is not allowing a platform on to of their platform. Thats like McDonald’s allowing Burger King to set up a cart in their restaurants. Bad business decision.

        2) Lazy coding can mitigate security and APIs that allow the device to the most efficient it can be. Lazy coding has taken down other devices and Apple is not that stupid to allow this. Which is also probably why each major update has so many new APIs to cover practically every angle a developer can come at dev’ing apps for their device.

        Case in point is how Google set no rules in place regarding Android multitasking. Hell they didn’t even tell people that running a bunch of Apps at the same time kills the battery… well not until recently. Android is a great OS and I promise you that the same rules will/are coming down the pike for Android and its unavoidable. Maybe then all of a sudden the benefits of having a few Google branded stop signs and Google branded traffic lights will allow many to see the benefits.

        >Off topic…

        I understand why a lot of you guys hate about Apple. But you keep pointing out cons like there are no pros to their stance. Hell you guys berate their users and love to call them sheep. I also see through all the politics both Adobe and Apple put out there.

        Nobody is blindly following anybody. Both Adobe and Apple only survive if people like/enjoy and or productive with their products. Apple doesn’t have a gun to anybody’s head.

  • StevenGlansburg

    No way. I don’t believe it. Are you telling me Adobe adapted?

    Seems like a waste. If Apple was open source, they could have just fragmented. would have been much easier.

    • Jarrett

      Number two is not fragmented…… I hate that people keep saying that. Just because you have a 1.5, 1.6, 2.0, 2.1 and a 2.2 version of your OS in the wild on various devices doesn’t mean your platform is fragmented. The platform is only fragmented if the Applications don’t work on all the versions of the OS……….. Wait, what were we talking about? Look, a butterfly.

      • AndroidFella

        The use of the word fragmentation is stupid, but if we all follow your logic Windows and Apple have been fragmented for a very long time!

        Windows was fragmented too I guess, Windows 3.1, 95, 2000, XP, Vista, 7.
        Mac OS is also fragmented as well, as there are people that have decided not to upgrade.

        I guess we can now also say the iPhone OS is fragmented as well due supporting different screen sizes. See how stupid your statement now becomes.

      • Jarrett

        I don’t remember any one year that Windows 3.1, 95, 98, NT, ME, XP, Vista or 7 were available on different machines. Correct me if I am wrong please. Also when did Apple ever sell machines running System 7, 8, 9, 10, 10.1, 10.2, 10.3, 10.4, 10.5, 10.6 in the same year? Then again you mentioned iPhone. Every iPhone is available for the 3.1.3 update and has been since the second it was released. So where exactly is any platform mention fragmented like Android is? To your point also, I don’t own an iPad but my understanding is that virtually every one of those 200,000 apps will work on the device. How many of Android’s 50,000 apps work with system 1.6?

      • AndroidFella

        The pace in which software back then was released is much different than it is today and if cell phone manufacturers can’t keep up then that’s now the software makers fault is it now?

        If you’re comparing Android fragmentation with the existing phones in which some don’t get updated, then I’ll have to point out 2nd generation iPhone/iPod that will not get updated either…so that would be fragmented as well right?

        Apple is not in this paradox as it’s a closed ecosystem, they control everything. On the other hand Google’s Android is free for manufacturers to use. If they don’t upgrade a phone to the lastest version that is not fragmentation…that’s “it won’t get upgraded, no longer supported”, same as my 2nd gen iPod that won’t get the latest release.

        It’s just that in Android the release cycle is that much more faster than Apple’s yearly update.

        As far as the iPad comment about fragmentation, that was always thrown back into Android because multiple resolutions needed to be handled. Now, Apple is in the same case but it’s not called “fragmentation”. Double standard?

      • Norm

        What about the elements app for the ipad?
        Does that work on the iphone, and you just said frag isn’t just version numbers but whether the software works across those numbers.
        So does netflix work on the iphone?

      • StevenGlansburg

        Norm,

        The ipad isn’t a phone. It shares a similar OS to the iphone though. Jarret and I were referring to android PHONES and how they are all on a different firmware and thus have quite a bit of non-compatible apps.

      • C. Bess

        Yes, Netflix works on the iPhone (not officially, but someone hacked it to work). Besides, Netflix for the iPhone will be here sooner than it will for the Android.

  • Eric

    I will not spend another dollar on an Apple Product in till Steve Jobs Steps down and ends his Dictator ship of the Company! I don’t like how i spend Top dollar on an Apple product and one man gets to Tell me how i am to use it!

    • Jarrett

      @ Eric,

      You mean to tell me that Steve Jobs himself has spent time with you? Not just that but he also gave you personal, face to face instruction on using Apple products? Damn, you must have the tech hook up. I thought those people emailing him were nuts, but you actually get his personal attention……..Amazing.

      • ernielm

        Don’t waste your time Jarrett. Apple can give source code to all their products and allow anyone to do anything and guys like @Eric would complain! Sorry to say. Because they are missing the ability to take advantage of so many possibilities if you were willing to look at the best of each universe/platform. Like me for example, I have a NexusOne and an iPad and I absolutely LOVE both and am able to take advantage of the good things EACH brings to me!

      • AndroidFella

        So what does the iPad give you that the Nexus One doesn’t? Just a bigger screen?

      • ernielm

        Yes. And that bigger screen is AMAZING!!!! Until you have used it extensively you won’t understand. I take it on the road in lieu of my MacBook Pro, when appropriate and it’s a lot lighter. :-)

        Once they go to 4.0 I will even take it more often. There are things I do on the road sometimes, like manipulate databases, etc, that I still do with my “other” baby, the macbook pro, but I am finding myself more and more just taking the iPad and I love the mobility! The 3G also helps out a lot. I can’t wait where we will be 12 months from today with this tool.

      • C. Bess

        Are you serious? Have you seen the apps that are available for Android compared to the ones available for the iPhone?

        The only advantage over the iPhone that you have yields you almost no advantage. You have Flash, but why? You get more ads and website introductions? You have super fast hardware, but why? Can you run Call of Duty, no, can you play Resident Evil, no? Show me a game that looks better on Android. All software for the Android up to this point is sub-par to what is available on the iPhone.

        Android hardware and “openness” has yielded the offering little to no advantage. Show me an Android app in the market that blows away a similar app in the App Store.

        Hardware and openness means nothing if you have nothing to show for it. Most folks care about the software, not a 4.3 inch screen that does nothing.

      • Ernie

        Good points C. I do have a phone fetish and thus have to have all kinds of phones. I am using the nexus one for now but also have a blackberry bold 9700 and of course my iPhone.

    • MikeD

      Eric,

      So? And real life goes on. Just buy something else so we don’t have to read silly statements.

      You guys act like somebody held a gun to your head and made you buy it. Put your money where your mouth is.

      Sell all your Apple stuff, and be happy using some other brand. Stop talking and sell your shit. Okay, get rid of your Apple stuff.

      Good luck. And be happy.

  • Cold Dead Fingers

    Another story about Adobe? This channel sucks…..

  • ray

    the term is “in like flynn”

    “In Like Flint” was a movie from the 60s using a play on words of the real saying.

    • tdavis42

      “flint”: strike a rock against it to make a spark.

      Bing humor

      • BYOBrain

        Flint: a massive, somewhat impure variety of quartz, in color usually of a gray to brown or nearly black, breaking with a conchoidal fracture and sharp edge. It is very hard, and strikes fire with steel.

        “Strike rock against it to make spark” is not a description of flint it is what cavemen might have said if they could have had brains as huge as yours.

  • tdavis42

    I believe Jobs whole point of trying to exclude Adobe is because it is cross platform developing and that is EXACTLY what Jobs doesn’t want. Jobs wants you to HAVE to go to the iPhone to get “great” apps. This is the same thing Jobs did in the 80′s. He intentionally had the arrow keys removed from the Mac’s keyboard and made a mouse. This forced software developers to either write for Apple computers of computers running Windows. Jobs want to be the only player in town with above par software. He obviously couldn’t remove anything from the iPhone because they are physically different from any other phone out so he is changing the way the Developers code their apps. If you are able to go to any platform and get the same thing then what makes any of it special. This whole argument is only about Adobe because they are the ones providing the cross platform software.

  • http://(null) loki

    @ MikeD

    Well said.

    Posted from BGR Mobile (iPhone).

  • Michael

    Isn’t it in like Flynn (as in Errol Flynn, the early film star)? Also, Apple has never said no to Adobe, just Flash. That’s why you can download the capable Photoshop Mobile, that overpriced Acrobat app and other stuff. Finally, after three years of whining, Adobe grew up and is releasing something new to its development community instead of porting its old crap. Yeah, developers win. Yeah, customers win. Yeah, Adobe wins. Yeah, Apple wins. They are in like Flint(sic).

    • BYOBrain

      Agreed, Apple was a big player in Adobe’s success early on and they have both played nice for the most part. Without PostScript and the royalties from the licenses to Apple, Adobe might not have even gotten off the ground let alone become a competitor.

  • GAG

    @ Michael Bettiol. Qoute, “Translation: Nuts to you, Apple. We’re in likeFlint.”
    Got a chip on your shoulder Michael?. Could as well be Nuts to you. Adobe. it’s our playground.

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