Nokia and Yahoo! form strategic partnership, co-branded services on the way

By on May 24, 2010 at 11:37 AM
News May 24, 2010

Yahoo-Nokia

Nokia and Yahoo! have announced the formation of a strategic partnership — on a global scale — that will, “leverage each others’ strengths in e-mail, instant messaging and maps and navigation services, to provide consumers with access to world-class experiences on both PC and mobile devices.” The newly formed alliance will work to meld the strengths of each company:

  • Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.”
  • Yahoo! will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as “Ovi Mail / Ovi Chat powered by Yahoo!”
  • Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.

Co-branded services are expected to show up in the second half of 2010 and globally in 2011. What do you think? Will the move make Yahoo! and Nokia more capable of fighting off other companies who are gaining momentum in their respective spaces *cough* Google *cough*? We’ve got the full release all lined up for you.

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  • Chavoavellano

    That the reach of Carol Bartz be extended, is not good news.

  • grrr

    GOOGLE!

  • real lame

    omg how lame can you get .. now I have lost respect for yahoo .. they used to be cool now they are just as stupid as MS

  • Chut Pata

    NOKIYAHO would be a better name. Very Japanese sounding, and therefore techie sounding.

    • Sugar Grove

      NaHoo ?

  • seven5suited

    Call it “hokey” for short.

  • Christopher

    Yahoo used to be a great portal but every time they forge another seemingly co-branding deal, the result is clutter and confusion for the end user. SBC-yahoo? Remember that garbage of setting up a complicated Yahoo account just to activate your DSL? Remember how annoying Yahoo Wallet was? And the endless toolbar hassles, messenger, etc, etc, etc. Unfortunately, Yahoo appears to be the next AOL.

  • http://50in50.wordpress.com B-Rose

    Snoozefest. I used Yahoo back when it was still at stanford.edu (yes, before the internet had pictures on it), but they have failed to stay innovative, and are, dare I say it, obsolete.

  • http://theandroidguru.blogspot.com The Android Guru

    Google FTW!!

  • RJB

    Rather than dying alone they will get to die together.

    • Dave

      The thing is that if they are really dying its at least a decade out as there are many markets where Nokia is still the biggest fish int he sea. The high end cell phone market may be exploding but that is not every market and that is not every consumer.

      Heck, while digital audio downloads have become a major form of music consumption int he US, there are many countries where CD’s and other tangible media are still the overwhelming norm.

      Anyway, all the cool technology may look like “the end” of some things but there’s still plenty of markets out there for such things and Nokia still has plenty of time to improve.

  • jk

    Yawn.

  • CC

    Im glad, i’m a big Nokia fan and yahoo. I wish and hope they can provide an apps about messenger like we use our computer, since most Nokia has a seconday camera, i wish i can view my webcam through my phone. Also i can view the person im talking through my cell phone.

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