Samsung: OLED shortage will continue as demand swells

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Speaking at the Reuters Global Technology Summit on Thursday, Lee Wong-jong, VP of marketing for Samsung, said that the global shortage of OLED displays will continue in foreseeable future as demand has greatly outpaced supply. Said Lee, “demand for high-end displays is very strong and we may continue to fail to meet all customer requirements, even after expanding capacity by seven-fold, until next year.” Such delays are part of the reason Verizon is having great difficulties meeting sales quotas with the HTC Droid Incredible. Last week Verizon Wireless CEO Lowell McAdam said the failure of Samsung and other part suppliers to deliver crucial components were the reason the Droid Incredible has yet to outsell the Motorola DROID. To combat this, Samsung recently committed $2.15 billion through 2012 to create the largest fleet of AMOLED displays. But in the meantime, delays will be the new reality as smartphone sales for 2010 are expected to be 50% higher than in 2009.

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