Google launches WebM open-source video format

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As a part of its I/O 2010 keynote, Google has announced a new, open-source video format known as WebM. Based primarily on VP8, the royalty-free format also borrows from Matroska as well and Ogg Vorbis audio. Said to be efficient in its consumption of power and resources, Google is claiming WebM will work wonderfully on phones, tablets, netbooks and other portable devices. As of May 19th, all videos uploaded to YouTube shop in 720p and up will be encoded in WebM. Chrome, Firefox and Opera are the major browsers that will fully support WebM with nightly builds. Apple and Microsoft have not committed to WebM. Major arware partners include ADM, ARM, Broadcom, Freescale, NVIDIA, Qualcomm, and Texas Instruments. Intel look to be the major holdout. Adobe announced it will update Flash with support for VP8.

8 Comments
  • StevenGlansburg

    I hope Flash doesn’t feel much pain. Poor guys.

    • http://www.google.com/profiles/Strodtbeck.C Strodtbeck

      I think Adobe knows full well that non DRM video on the web is no longer going to be a flash thing. That was only a matter of time. However, the video tag doesn’t eliminate flash by any means.

    • Dave C

      Adobe appeared on stage and announced support for WebM in Flash.

  • patrick

    Don’t feel bad for flash. They are doing fine. Sounds like the only thing holding this back could be Microsoft. If they choose not to support it in IE

  • Igor

    Don’t you mean AMD not ADM?

    • Neil

      No, I think this will help them sell lots of grain.

  • tom

    No new youtube clip for IE and Safari????

    • Dave C

      Since Flash will playback WebM-encoded video, those with Safari, older versions of IE, or IE9 users who haven’t downloaded the codec will be able to view YouTube clips through a Flash wrapper (just as non-h.264 browsers do today).

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