Rogers announces the Sony Ericsson XPERIA X10

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It’s not available in stores, through the phone, or online just yet, but Rogers has officially launched the Sony Ericsson XPERIA X10. In an email memo sent out minutes ago, Rogers announced to its employees that the Android smartphone is now shipping from their warehouses and should arrive within the next three days. Want one? That’ll be $149.99 on contract or $549.99 without. Just keep in mind this phone lacks multitouch as you stand at the till, okay? We wouldn’t want you getting a case of buyer’s remorse.

26 Comments
  • Chris

    The lack of multitouch is a killer

  • tino72

    i am so glad carriers in the US dont try this 3 yr contract crap..have to sign for 3 yrs to get a decent price on it?? no way in hell would i take part in this

    • AT&T CSR

      The service provider purchases the phone from the manufacturer. The price the service provider gives it to the customer is based on being paid back the outright price over a course of months via the revenue of their plan and features, considering profit and overhead. The contract is a lease of sorts, and the phone doesn’t actually belong to the customer until the contract is up (hence termination fees and cellular equipment fees). A $300 outright phone can be reduced to about $50-$150 on a 2 year based on the return over the contract. 3 years would be needed to accomidate for a higher priced phone, around the $800-$1500 price range. OR the customer would just do a 2 year contract and pay about $500 for the more expensive phone, which isn’t ‘acceptible’ in the consumers eyes generally as a going price for a cell phone. The 3 year contract is reasonable cosidering you are ‘leasing’ the phone from the service provider, and reimbursing or paying off the phone with your service over the contract’s course.

      • DrPepper

        Why doesnt at&t give you a discount then, if you provide your own phone like t-mobile does?

      • American Patriot

        Because they don’t have to, or want to, to get customers. T-mobile reception and service is crap in the states (as opposed to EU). Keep in mind AT&T and T-mobile sell cell phone service, not cell phones. The manufacturers sell the cell phones, the service providers just use those devices they buy from the manufacturers to get you to sign a contract for service. The phone isn’t yours until the contract is up. Capitalism at its finest.

  • Mrwirez

    This could be such a great phone.. Why did they build it on Android 1.6? It has a 1GHz chip…and a four inch screen.

  • Elway7

    Its alot better than an at&t 1.5 yahoo phone. Id be happy to get this.

    • Mrwirez

      Agreed.. AT&T is running RAPE_OS 1.0

      • Elway7

        :) :):)

  • TNSF

    There is a typo in the article title. It should read “Rogers announces phone that nobody cares about.”

    Seriously, its the same price as a half dozen other handsets that are all far superior.

    This handset is a fail.

  • Brandon

    There are so many holes in the feature set for this phone…

    But I still want it. :-/

  • David

    No multitouch, Android 1.6 and $150 on a 3yr contract? I’m going to pass. As should everyone.

    When is Rogers going to get a top tier Android device?
    The HTC Desire would be a dream come true.

  • Drew

    Now, this is a device to have. Multi-touch is sooo overrated but the masses clamor for it whenever possible. I know several people with iPhones who don’t even use it.

  • RJAY

    I actually work at a rogers dealer, and 7/10 people who walk into the store ask for this phone so im pretty sure people care about it.

    • Jobe

      Your job means nothing

    • Smart Fella

      Supply & demand makes the world go ’round. That and something about the sun’s gravity or something.

  • http://Http//thethemezone.blogspot.com D Mac

    This is THE best Android phone available right now. Bar none.

    A LOT of people want it and it will sell very well.

  • genomalice

    Hey if any of you would like to go to the xperia launch party in Toronto (downtown)just reply. i won 2 tickets to it through a rogers promotion for the xperia x10 but wont be able to make it. the deadline for the rsvp is monday april 12 so reply before then!

  • dpeeezy

    I’ll take the tix for the rogers xperia event.

    dannyphan@rogers.blackberry.net

    Thanks!

  • indigo

    kermie0@gmail.com would like to take the tix 4 the rogers xperia event thanx a million :-)

  • Weapondrift

    Other then the 1.6 UI this seems INCREDIBLY familier….pun intended.

  • kyle

    For the life of me, I don’t understand why SE doesn’t make their high end phone to work on AT&T high speed HSPA? Wouldn’t SE gain a few extra $$$ of sales to help their revenue even if AT&T doesn’t officially pick up their high-end phones?

    • Mik

      If it works on Rogers HSPA, it’ll work on AT&T’s system.

      I kinda think it was perhaps wise to pass on trying to get exclusivity on this particular handset by AT&T, its kind of subpar.

      N1 an Milestone outclass it per functionality.

      Lipstick on a..

  • Fastwalking

    Who cares about Experia???
    Why not spend some time aquiring the HTC EVO??
    Oh, that’s right – you dont’t have 4G in eastern Canada yet do you?

    Don’t waste our time on pointless devices that are outdated before you even offer them.

    • Mik

      Hmmm, Wifi 4G, yeah I can see where you would need it.

      On our HSPA networks in Western Canada, I average
      5-7Mbs on my phone.

      On the stick, its usually 14-21Mbs, I don’t think we’re all that hurting for speed here, with LTE coming sooner then you may think. Coverage is crazy in the places like the West too, it would be Hours an hours driving before I lose HSPA.

      I agree about the SE, anyone that knows carp from crap will not be overly excited about the X10, its kinda out dated without much hope for the future.

  • http://n/a Nick-Nick

    “Socially connected…”
    Bla-bla-bla hunger.

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