Chitika: iPad sales currently over 500,000

By on Apr 7, 2010 at 1:17 PM
Exclusive April 7, 2010

New iPads Online Hourly

Chitika Research,”a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites,” has been closely monitoring the sales figures of the Apple iPad since its release into the wild on April 3rd. Chitika is basing its volume estimates on the number of unique iPads connecting to the Chitika ad network, which can be tracked in real time here. At time of article publishing, the ad network estimates that over 511,000 iPad have been sold by Apple. Since Chitika’s sales estimates are based on the number of iPads that have been turned on and connected to the internet, as opposed to Apple’s number which includes “deliveries to channel partners,” the Chitika number could be more accurate then the numbers coming out of Cupertino. We say “could be more accurate” because those who purchased an iPad over the weekend technically could have waited until Monday or Tuesday to fire it up for the first time — although, we don’t understand those kind of people. What do you think? Still not as impressive as the 700,000 figure that Mr. Munster threw out there… anyone ready to call the iPad launch a success or failure yet?

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  • jonathan

    Yep, sounds like initial success to me. Still holding off on getting one for now. Can’t wait for tomorrow on the new Iphone os.

  • Wes

    umm…

    Surely you’re aware that you used the word “then” when you should have used “than”?

    Posted from BGR Mobile (iPhone).

  • palm guy

    I think the announcement “today” is to pick up the number of potential iPad sales so there will be no doubt of success of an iPad launch. Apple; master of marketing.

  • Linda Hu

    The dips in the graph were caused by the defective wifi in the ipads. Once you rebooted and hit the side a couple of times then the spike in use appears…only to be shortly followed by another drop.

  • Len

    Still no report from BGR on how it only costs Apple around $260 to manufacture an Ipad?
    Also no report on the ridiculous Wi-fi issues that even Apple admits.

    I love how BGR gives readers the full picture on the Ipad *sarcasm*

  • Drew

    Really?? An hourly graph of the amount of sales?? Why?? How is this news?? And no Len, no reports of actual issues surrounding this because apparently it’s more interesting to see how many people swipe their credit cards. I swear you guys on this staff are getting kickbacks from Apple.

  • Andrew

    So since Steve-O said 450,000 through today…that made them about 60,000 off. They need to re-evaluate their sources.

    • Beefy McCrotch

      Oh, Chiquita was more than 60k off. Chiquita numbers were as of April 6 1pm or 2 days earlier than Jobs numbers. Chiquita was probably 150k-200k off. So at the time they were at least 50% too high. Good job Chiquita. Oh at least they did better than that loser analyst who said 700k a few days ago. iPad appears to be a failure.

  • http://(null) Eric

    @Beefy McCrotch,

    How does 300,000 make it a failure? Are you dumb?

    Posted from BGR Mobile (iPhone).

    • Rodney Johnson

      Apple internal projections were 500k in the first three days. So I (and Apple) would consider a 40% miss a failure. However, maybe in your genius world, being 40% off is the norm.

  • Eric

    I can’t believe some of you pout over apple news on a technology website. That’s what tech websites do, report on tech stuff. Grow up and quit being a big fucking baby.

  • Gary

    That means, as of one minute ago, that Apple has made a net profit of $139,410,000

    • Jenny N

      Yo finance guru., that rock solid $139MM estimate of yours is gross margin. Their true net is around $20MM. And that excludes any R&D costs previously incurred for the development. Apple is not pleased about the level of sales on this thing.

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