Hulu suffered a setback today when Viacom announced that it is pulling the plug on both The Colbert Report and The Daily Show effective March 10th, 2010. Fans of the two shows need not panic as each show, though gone from Hulu, will still be available online via Comedy Central at TheDailyShow.com and ColbertNation.com. Money is rumored to be the reason for the split with Viacom reportedly pushing for a more lucrative advertising agreement or even an upfront lump cash sum that Hulu was unwilling to provide. Despite its amicable press release, Hulu must be feeling a bit of a sting as both The Daily Show and the Colbert Report consistently ranked within the top ten all time watched shows. With two of its headliners gone, should Hulu be concerned about other programs following suit or is it merely waiting for Viacom to come groveling back after failing to make it on its own ?
[Via The New York Times]