Apple strips App Store of scantily clad women, removes 5,000 apps

Girl Applications App Store

This week, you might have heard that Apple removed over 5,000 applications from its mobile App Store. What did most of the apps have in common?  Scantily clad women. Apple’s VP of World Wide Marketing, Phil Schiller, was quoted by the New York Times: “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.” Whatever the reason, the move did come as a shock to some developers. Fred Clarke, co-president of “On the Go Girls” said, “I’m shocked. We’re showing stuff that’s racier than the Disney Channel, but not by much. It’s very hard to go from making a good living to zero. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?” On the Go Girls had all fifty of their mobile applications removed from the App Store; the company was grossing thousands of dollars a day from downloads. Schiller went onto say, “We obviously care about developers, but in the end have to put the needs of the kids and parents first.” We’ve got the full Times article queued up for your reading enjoyment.

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