Microsoft and Yahoo search deal approved by the US and the EU

By on Feb 19, 2010 at 5:24 PM
News February 19, 2010

microsoft-yahooLast July, Microsoft and Yahoo announced a search deal that would bring Bing to Yahoo, Yahoo to Bing, and place Yahoo in charge of the big advertisement deals for the two search engines. After simmering in the regulatory system for seven long months, the partnership has finally received approval from both the US and the EU regulatory bodies. Big changes are in store for Yahoo as the search portal will now be powered by Bing with identical search results being served up by both search engines. The two portals will distinguish themselves by the content and services they offer on top of the search results. Yahoo will receive $150 million in cash payments from Microsoft for the transition of Yahoo over to Bing and Microsoft will gain a ten year license that allows it to incorporate Yahoo’s core search technologies into Bing. Yahoo will also keep the lions share of the advertisement revenue having negotiated for a 88% cut for the first five years of the agreement. Combined, the two search engines will grab 28% of the Internet search market, a figure that almost doubles Yahoo’s current 17% and almost triples Bing’s 11% share. The merger of the two search engines is expected to start within the next few days and will be completed by the end of 2010 in the US and by 2012 globally.

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  • Mofo

    Screw you.. I wanted to be the First

  • http://(null) Dallas

    how childish.

    Posted from BGR Mobile (iPhone) at: Oklahoma City North America

    • AT&T_CSR

      Yeah, they’re a couple of real yahoos…

  • AT&T_CSR

    “I want you to remember this word, okay? It’s kind of like a code word: Yahoo. Can you remember that?”

    - John Sullivan to Frank Sullivan in “Frequency”

  • http://www.facebook.com/Drummer85 Zatch

    I found this story on Google. Oh wait…

  • http://palfrei.blogspot.com palfrei

    Well, it took a MS-Yahoo merge to try to topple Google, will they succeed?

    Google seems to be too powerful now to subdue to Ms/Yahoo but nothing should be taken for granted.

    Yahoo needs a serious overhaul, it looks dated and it is completely closed on itself, the only thing I use is their mailing service and google mail has surpassed it by far with free POP3 and free instant push.

  • Sgt. Cell

    I must admit Bing is good for searches, have not gone back to Yahoo or Google.

  • Magnious

    What is Bing? What is Yahoo? Lemme google these, and I will come back to you. :-P

    I agree, the only thing I use yahoo for is their E-mail. And that’s cause I am too lazy to convert everything to my Yahoo address.

  • josh

    Frequency is an awesome movie.

  • Crunch

    Yahoo email is the only true Push email service that does push right out of the box, no config needed! Just like MobileMe.

  • http://www.applebythehour.com Jarrett

    Reminds me of this story going around about 24 companies joining forces to try and stop 1 company. If those 24 fail (and they will) do you really think 2 have a chance?

    (For the people of the english speaking world, I do realize that all numbers 0-99 should be written out.)

    Cheers

  • The black kid

    12th!!!

  • nano

    I drop all my hopes for Yahoo ever since they withdraw that offer from MS. Seeing, their CEO’s performance for 2009 is just horrible to bear. http://is.gd/8R7rD

  • boomKABOOM

    Yahoo is still a good portal and most people I know use it for many things. MSN is also good.
    Why would MS need Yahoo!? I don’t know and I think it is a bad deal as Yahoo is probably worth much less then what is said. Portals are web 1.0 and they will be around for web 3.0 but they are laging behind. They need more up to date comunities and user interactions and MORE VIDEOS WITH KITTIES!
    That should fix it!

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