Twenty four of the world’s largest mobile operators along with LG, Samsung, Sony Ericsson and the GSMA have come together to create the Wholesale Applications Community, an open, international applications platform. The motley group will create an application store that could potentially reach 3 billion customers worldwide by using an open standard which would allow developers to publish applications across multiple device platforms and operators. The group is working closely with WC3 standard bodies to create one standard application development solution based upon JIL (Join Innovations Lab) spearheaded by Verizon Wireless, Vodafone, China Mobile and Softbank and OMTP’s BONDI framework. If this group can bring all these disparate platforms and distribution methods together under one umbrella, they could introduce applications to a enormous amount of mass market and smartphones and could potentially create an app store that could rival Apple’s app store in sheer volume alone. Though the issues of supporting such a wide range of networks, form factors, OS versions and more might be its limiting factor.