AT&T goes head to head with Verizon, drops prices on its unlimited plans

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You knew it was coming but, wow, that was fast. The same day Verizon Wireless announced its new unlimited plans (and a day after we leaked it), AT&T also announced that it is dropping its Unlimited Talk plan to $69.99 monthly for individuals and $119 for Family Talk customers (two lines), matching Verizon’s latest unlimited offerings to a tee. Unlimited Talk & Text plans for its Quick Messaging devices will also match Verizon’s offering, coming in at a competitive $89.99 monthly for individuals and $149.99 for two lines on a Family Talk plan. Last but not least, AT&T will offer its Unlimited Voice and Data plan for smartphone customers, including iPhone owners, at a monthly cost of $99 for individuals and  $179.99 for two lines on a Family Talk plan. Unlimited texting plans remain the same at $20 per month for individuals and $30 per month for Family Talk customers. All prices go into effect Monday, January 18th. Press release after the jump.

Thanks, Rich!

AT&T Announces New Unlimited Plans

Smartphone Leader Increases Value of Nation’s Fastest 3G Network and Wide Selection of Industry-Leading Devices

DALLAS, Jan. 15 /PRNewswire-FirstCall/ — AT&T* today announced new unlimited plans across all devices –including its industry-leading lineup of smartphones — to provide more value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network.

“With more than twice the number of smartphone customers as our nearest competitor, we are committed to offering great value and choice for customers who want to talk, text and surf on the nation’s fastest 3G network,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “Our new plans reflect customers’ continuing desire to do more with their phones – including talking and browsing the Web at the same time.  Plus these new plans make it even more attractive to choose AT&T which already offers customers the best 3G experience and the industry’s most popular and innovative devices.”

The new plans, which will be available beginning Monday, Jan. 18, can be ordered at AT&T’s 2,200 company-owned retail stores and kiosks, through convenient online service at http://www.att.com, or at one of the thousands of authorized AT&T retail locations.

  • Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month.  Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
  • Quick Messaging Device customers may choose unlimited talk and text for $89.99 per month. Quick Messaging Device customers with Family Talk plans may choose unlimited talk and text for $149.99 per month (for two lines). These prices include a required minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing plans for new and upgrading customers.
  • All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99.  For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Beginning Monday, existing AT&T customers can change to any of the new plans without penalty or contract extension with the online account management tool at http://www.att.com/wireless.

AT&T customers enjoy the ability to talk and browse the Web at the same time on AT&T’s 3G network, the nation’s fastest, which covers more than 230 million people across the nation.

For customers who do not choose an unlimited voice plan, AT&T offers Rollover, which lets customers keep the minutes they don’t use.  In addition, AT&T offers A-List, which offers unlimited calling to up to 10 domestic phone numbers.

For the complete array of AT&T offerings, visit http://www.att.com.

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