HTC launching "new category" of smartphone with HTC Smart

CES

htc-smart

This morning HTC announced that it will be releasing a new BREW powered smartphone dubbed the HTC Smart, perhaps better known by its former name the Touch.B/Rome. The goal of the HTC Smart, and future like handsets, will not be to blow us away with specs but rather to put affordable smartphones, with HTC’s Sense UI, into as many peoples hands as possible with an affordable pricetag — this may explain why the Smart will be running BREW as opposed to the rumored Android. The Smart will be packing a 300MHz processor, 256 MB of RAM, 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution, 3G HSPA 2100 MHz, Quad-Band GSM 850/900/1800/1900 MHz, Bluetooth 2.0, 3.5 mm stereo audio jack, and a microSD 2.0 compatible card slot. Look for the HTC Smart in Europe and Asia this spring. We’ve got the official release queued up for you after the break.

HTC SmartTM Defines a New Category of
Smartphones for the Masses

HTC Smart’s friendly compact design and integration of HTC Sense will
appeal to a broad range of people all over the world

LAS VEGAS, Consumer Electronics Show (CES), – Jan. 7, 2010 – HTC Corporation, a global smartphone designer, today unveiled HTC SmartTM, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world.  The HTC Smart will be available this spring across Europe and Asia.

“HTC has always focused on listening to customers and setting the stage for new mobile categories and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone; The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”

Bringing HTC Sense To The Masses
HTC Smart begins with a friendly compact touch design and integrates an intuitive user experience that is centered around HTC SenseTM, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected.  HTC Smart enables personal customization of each person’s own phone experience.  It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or email.

“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated.  “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”

Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that are sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

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