Apple set to purchase mobile ad company Quattro Wireless?

By on Jan 5, 2010 at 8:17 AM
General January 5, 2010

It looks like Apple is getting ready to take on Google in the mobile ad space as the latter had recently purchased AdMob for $750 million. Quattro Wireless, a direct competitor of AdMob, will be picked up by Apple for a cool $275 million according to BoomTown. The company has already raised approximately $30 million in venture capital funding since starting in 2006 and has worked with big names like the NFL, CBS and Univision. Quattro Wireless has also had a presence on mobile web and in-app ads on the iPhone and Android as well. It will be very interesting to see how mobile ads change in the future and where Apple plans to go with Quattro. So far, neither Apple or Quattro Wireless have confirmed or commented on the buyout but the rumor says the announcement will come very soon even possibly this morning.

UPDATE: It’s confirmed. Check out the confirmation email after the bounce.

Happy New Year from Quattro Wireless!

We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.

For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.
We look forward to working with you during this exciting time.

Andy Miller
Vice President, Mobile Advertising
Apple

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11 Comments

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  • Andrew

    I love company’s that have stock that plummet when their daddy gets sick. Apple sucks.

  • rcmadiax

    I wish Apple and Google would go back to being Friends with Benefits. It worked out better that way….

  • tome
  • €hЯ!§

    Only $30 in over 3 years? At that rate, Apple won’t benefit from the deal until about 30 years from now. That’s pretty far away.

  • Apple seed

    This remind me of my exgirlfriend .. After all thing i did for her just to get started .. She get famuse. .. Now act like her sh$t dont sthink .. Remember the old saying what goes up … Must down …. :(

  • Dara

    So I guess when Apple invents ads on a cell phone a couple of years from now, they’ll be intuitive, quick, and easy to use and only a moron would choose to have products flogged to them in any other way.

    Of course, by then, Fennec and ABP will be available for the other, “lesser”, platforms and we’ll be all missing out on the vibrant Apple experience as usual.

  • Mrwirez

    Blah.. advertising. Adblock for mobileout yet??

  • Mike D

    @Dara,

    where was your big mouth when Google bought Ad Mob. obvious Apple hater.

    Look I am not excited about Apple getting into the Ad business but what’s also missing is the fact that Google is collecting way more data on people than even the government. they already push ads to you based on your emails subject. so what should be focused on is the impact on us all. Could watch ads for phone use devices be coming? instead your bias is revealed in you dumb emotional statement.

    Posted from BGR Mobile (iPhone).

  • victoria

    So while Google is owning mobile advertisement using admob now: Will Admob be The New Adsense for Mobile? http://bit.ly/admob-the-new-adsense-for-mobile

    Apple plans another ambitious move to strengthen their advertising power on mobile. Interesting but not promising

  • Dara

    @Mike D

    Google is an ad company. If anyone wanted to get mad at them for ads, the time would have been years ago and it would make no sense.

    Apple is supposedly a hardware/software company.

    I previously made a comment about ad-subsidized Android phones (which is what I made of “Could watch ads for phone use devices be coming?”). I don’t think it would work now because all the internet savvy early adopters ignore ads making the odds of click throughs on present day smartphones very low .

    I guess it could be possible for Apple as their ecosystem tends to draw the “average user” into the game.

    But again, Google is an advertising company that provides services paid for by those ads.

    What Apple has done is taken its customers money and started buying up advertising technology. It’s then going to use more of its customers money to start serving them ads. This is not a service that I’d pay for, but by your ridiculous signature, I can see that you already have.

  • http://techblog.qandil.ca Bayan

    It’s official now. This now puts apple in the game with Google and RIM in terms of providing mobile advertising services to their developers. This what I mean:
    http://qandil.ca/techblog/2010/01/06/apple-acquires-quattro-wireless/

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