Google to partner with TiVo and DISH Network, DVR info to be analyzed

By on Nov 24, 2009 at 1:40 PM
General November 24, 2009

Tivo and Google TV

Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data –  TiVo and DISH will be providing Google with “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous information on viewers themselves.” We’re unclear as to how information can be both anonymous but about the viewer? The information will be used to more accurately target and price 30 and 60 second advertisement spots as the data will be able to indicate just how many people actually watched that Viagra ad, versus how many people fast forwarded over the bloody thing.

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  • Not So Sure

    What else will this lead to in the future?

  • boogalooboy

    I’m sure all those google lovers wont mind, after all its google, the best company in the world, of course they can have my tv viewing data, its not as though they have a lot of data on users already, right?

    • mantrik

      Hey, do not worry much, since this kind of information is already there with the TV network companies. Google will only help them monetize it better.
      Anyways, most of this data mining and targeted advertisement is automated … therefore anonymous. (Even Google cannot monitor all the data humanly, ie, by human beings.)

  • StevenGlansburg

    I know google’s rationale here is to gain information to more effectively market, but it’s getting to the point where it looks like they are a legitimate “big brother” or “skynet” type of company. You got maps, navigation, search monitoring, and now this comercial crap. At what point do people start to worry about the insane amount of information an intelligence this company has?

    • Cnote221

      I don.t know if I like the idea of this either. Call me paranoid but its the truth with that much data and information it’s never good regardless of any company’s reputation or legitamacy. (excuse my spelling)
      I use gmail and thats about it but. Google also owns Ebay if I’m not mistaken. Youtube and other websites and services I frequently use. Its definitely a little scary.

  • http://antivoice.com Ryan F

    2012 isn’t the end of the world.

    It’s the end of America and the start of a google nation.

    That or China will just invade us and capture google headquarters and have just about everyone’s information.

  • Sammy1313

    Google . Is taking over the world ….. !!!

  • Jon

    Nielsen Media can’t be to happy about this…They have a strangle hold on the tv view stats.

  • Tim Tim

    I’m sure if it was Apple people wouldn’t mind. They bend over for them as it is now.

  • Jdizzle

    First!!!!!!!!!!!!!!!

    • Anonymous

      Nope.

    • HowSad

      More like 8th..

    • tRICKster

      first on the short bus!!

  • Maddy

    Why don’t I just replace my brain by a chip with an always on connection to the Google cloud and just be done with it?

    • powderaddict

      Isn’t that how Cybermen are born?

  • Hate everything GRR!

    All you paranoid android Geniuses please explain:

    Knowing that a Male, 32yrs old, from Florida, fast forwards past tampon commericials during a 7:30PM showing of The Jeffersons is detrimental to our freedom and privacy… how?

    • powderaddict

      If it gets Viagra and Cealis ads (So let me get this straight – you’re taking medication that allows you to fool around with your “significant other”, and you use this refound ability to…. lug old tubs to remote places, and…sit around…but not together…in different tubs?) removed from NFL telecasts I’ll give them any info they want, need, or desire!!!

    • boogalooboy

      Told ya, first of the google lovers!

  • Justin

    The great thing this might do is establish a secondary ratings system then the outdated Neilson ratings system.

    • http://www.modularfords.com Tampa03cobra

      I can promise you they are nowhere near the level of Nielsen’s level of data analysis. Google’s goals are also far different then Nielsen’s so you will see different types of information being pulled from the same set of TV data.

  • TimaPhillips

    They’re going to see that EVERY Tivo user fast forwards through EVERY commercial. Who knew!?

  • http://(null) Eric

    You can’t fast forwarded a live broadcast, only reacorded ones. So how are they gonna know you are doing that?

    Posted from BGR Mobile (iPhone).

    • TimaPhillips

      Live broadcast? What is that? I don’t understand. jk.

      Sports are the only thing I don’t Tivo besides F1 since it’s on at early AM hours.

    • Cris

      Maybe they collect data while viewers are watching live programming delayed, in the temporary buffer.

  • http://www.wwweblogo.com David

    I pledge a legence to the Google Logo

  • marK

    Can we opt out of this?

    If not, I’m going to have to switch my gmail account–hotmail or yahoo here I come.

  • Chris

    Really, who cares? Unless any of us are watching terrorism videos and reading up on how to make bombs or methods to assassinate our leader, what the hell do you think Google cares about Joe Blow watching animal porn and reading about dick scabs. I’ve never had one part of my daily routine thrown off because the long arm of Google threw my life for a spin.

  • JakeyBoy

    who else thinks it’s lame that BGR has “sponsored posts”. can’t we just look to the right and see that crap?

  • Reggie

    Nielsen already has second by second data, and its sample is not limited to 1 MSO. Additionally, I can’t see how they’d report data specific to demos so it’d be limited only to households. Good luck with that..

  • http://twitter.com/nevaehkisses sidekickaddict

    google is everywhere … next is the google mircowave

  • Mrwirez

    Google’s New World Order…. Join or be ostracized from Google world…

    With everything digital there is no privacy. They make movies and music, it is stolen. We watch teevee, they steal it back. The only real winners are the holder’s of the bandwidth. Comcast does more evil in one day than I ever have in my life.. They shape bittorrent traffic, watch what you see, hear your phone calls.. Big brother is everywhere… Your banking, viewing, reading, and everything else is sent in data packets to people trying to get in your wallets..

    No tin foil hat needed…. We are plugged in.

  • Plan B

    Google = Matrix

  • http://www.kortr4.se dsi r4

    So thanks to tivo, google will monitor your tv viewing habits. Thanks to the purchase of admob, google is monitoring your mobile app usage. Thanks to Chrome google is gonna store all of your files in their cloud. And then theres google voice, and that search engine they have too.

  • Hate everything GRR!

    No one’s answered my question which proves you all are a bunch of bitch-ass, full of shit whiners who talk crap about everything. Thanks for proving my point!

    Especially notable are boogalaboy who is so busy at calling everyone else Google fanboys, I doubt they even understand this article. Admit it, all you saw was ‘google’ and that’s all you needed, right?

    I’ll give you all another chance though: How does this differ from Apple keeping track of all your itunes purchases and downloads and then dumping ads in front of you that they’ve ‘tailored’ to your ‘tastes’?

    And marK… wow. Ok. You REALLY REAALY… REEEEEAAAALLLY aren’t understanding this at all, are you? You didn’t just score bad there, you missed the target… as a matter of fact, you must have been aiming behind you.

    Everyone: Stop being lazy idiots and actually CLICK the READ link. BGR’s synopsis of the article is about as coherent as some of your comments. As in, it’s not.

  • Hate everything GRR!

    Oh, and it sure as heck isn’t about fanboy allegiance because Apple, MS, Sony, and just about ANY company involved in media and content delivery are already doing all the same things in various different forms. Rag on Google… rag on everyone.
    Just because BGR doesn’t spell it out to you all with Alphabits cereal doesn’t mean it doesn’t exist.
    Clues. Get some.

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