One of our favorite set-top boxes, Roku, has just announced that it is launching the Roku Channel Store. The good news for you couch potatoes is that the first 10 channels are free. The open platform for sharing content on TV will allow you to share pictures and video, and listen to Internet radio and podcasts. New channels available to add right now are Pandora, Facebook Photos, Flickr and TWiT (This Week In Tech). Plus, since this is an open platform, developers can jump on the Roku bandwagon to add in getting more channels out.
But here’s the best part: Anthony Wood, CEO and co-founder of Roku, says, “Now content producers and distributors – from single person shops to billion dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates.” Less restriction could mean more of the content you want without paying premiums. When is it available? Existing customers will get a free and automatic upgrade and new Roku customers will get the upgrade as soon as they get their box going. If you own a Roku box and are currently subscribed, let us know what you think of the new channels.