Sony Ericsson prices high and aims low with the Xperia Pureness

By on Sep 15, 2009 at 7:22 PM
Retail September 15, 2009

In what would certainly be an interesting move on Sony Ericsson’s part, Brand Republic is reporting that the upcoming Xperia Pureness will launch at £530 through various non-carrier retailers around the UK. We already knew that SE was targeting November for the Pureness launch but the price point, which is equivalent to $874 USD if accurate, had been unknown. Also unknown was the launch strategy, which supposedly puts the Pureness in the hands of consumers via retailers like Selfridges (high end department store, also sells the Moto Aura) and various Design Museum Shop (artsy specialty shop) locations. A bold move we suppose, but SE views the handset as ‘an iconic niche product’ not geared toward the mass market. This will be the first time Sony Ericsson has launched a phone in the UK without carrier support so it will be interesting to see how much product the company can move — though we don’t imagine expectations are incredibly high. As unique as the Pureness is, it’s still a £530 feature phone with the least impressive feature set we’ve seen in ages.

Thanks, Jeb!

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17 Comments

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  • the anti-steven glansburg

    It does not look artsie fartsie to me.
    What are you thinking sony?
    Fail

  • BenDaaho

    Do they actually sell anything? FAIL!!

  • mog

    As if anyone doubted that the Pureness would be an ultra-niche “style” handset (the AURA and 8800 comparisons are apt). That clear screen can’t be cheap.

  • Tim Tim

    The funn thing is……. If you slap the word Apple on that people would pay $800 and defend it.

  • Tim Tim

    You slap the word Apple on that and people would gladly pay $800. Then they will come on here and defend paying that much. Even if it doesn’t do MMS.

  • cmboud

    I dont understand ??? really i don’t get Sony Erickson’s strategy ? I was waiting for the xperia x1 and that was a complete FLOP and then this ?

    It seems like they are trying real hard NOT to get customers , anyone knows what “strategy” are they following ?? its a big mystery for me!

  • MotoZine

    Sony Ericsson XPeria X1 = Totally Fail Sales because too expensive.
    Sony Ericsson Xperia Pureness = my prediction will totally fail sales because similiar like other Sony Ericsson design and is not unique.
    Sony Ericsson XPeria X2 = my prediction will totally fail sales because too expensive and not unique.

  • 1njtrooper

    I’ll take one! Anybody got change for a penny?LOL

  • Paulysworld

    @ Tim Tim, its funny cause its true! You are so right! Well put. All the isheep would indeed come to its defense, I can almost hear them now… Made my night, thanks dude.

  • celz

    not fail.. this phones main purpose is to associate the sony ericsson brand name with hi quality products among the general public think concept cars.. and secondly to move a few overpriced units to the wealthy who want to differentiate from all the poor people with iphones.. think bently pretty much the same quality and performance as benz for double the price… Ford released the limited production GT that got a huge amount of press even tho you can barely ever find one.. i doubt this phone will be that sucessful but just the prescence of an 800 dollar dumbphone will help sell x2s.. Remember consumers are dumb as hell.. if the x2 is less than 800 they will think they are getting a great deal..

  • baboon

    I am so looking forward to those clowns calling themselves SE “leadership” getting their just rewards. Unemployment is really too good for them.

  • MotoZine

    Let’s we see the reality. My prediction Sony Ericsson XPeria X2 will have overpriced maybe around USD 800 until USD 1,000 like Sony Ericsson XPeria X1 release with first price around USD 800.

    Nokia, Samsung, LG and Motorola stop at the moment not to produce expensive phone because they see market of expensive phone is going down so the timing of Sony Ericsson is not good so I prediction Sony Ericsson XPeria Pureless will big fail.

  • MiniMe

    It’s said to see a once leading consumer electronics company losing its connection with its customers.

    While other trotting down mass-production path, offering mid- and high-end devices to the public, Sony is targeting select few with products supposedly designed for masses. The issue is compounded by the constant delays and slow releases. By the time Sony’s premium product reach stores, technologically they are at par of behind the competitors’ offerings released 6-9 month ago. And then you have a mainstream mid-spec product at the best, or increasingly for Sony – slightly outdated product, at a sky-high price. This is equally applies to Sony’s phones, PC/Laptops and other electronics. At this rate, we shall witness an inevitable demise of Sony within the next decade.

  • jacka$$1

    No wonder Sony Ericsson is losing tons of revenue. Who’s the idiot at SE who thought this was a good idea to spend loads of development money on? Utter stupidity!!!

  • MAXIMUS

    Didn’t Sony learn their lesson after keeping the PS3 prices so damn expensive. Who do the think they are? Vertu?

    uber FAIL!!!!

  • Johdaxx

    Hey, gotta look at the upside – with the standard bst-37 900mA battery, that thing’s got to last for weeks of talk time. Who will have the last laugh when you’re stranded on a desert island or a super-size Home Depot for weeks? Your rich friend will be happily texting updates to m.facebook, and your iPhone will be dead as a doornail.

    It’s a bit silly, yes. Cool? Definitely!

  • me

    You know what would fix all of the world’s problems, an iPhone on verzion.

    Give it to us already!

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