Early last month we reported on a policy change at T-Mobile that we weren’t exactly happy with. In a nutshell, T-Mobile decided it would force its subscribers to enroll in paperless billing lest they wish to pay an additional fee for hard copies each month. While the move was somewhat admirable on an environmental level, we were far more concerned with the ramifications this new policy would have on those without the aptitude, or financial means or equipment necessary to make use of online billing (yes, there are many people who do not own a computer). We were pretty firm with our stance and it looks like we weren’t the only ones — T-Mobile announced today that it is reversing its decision on the matter:
Since the announcement we’ve heard everything from kudos to concerns about the move to paperless – especially from our customers who today are receiving paper bills at no charge.
So, we’ve decided to not charge our customers a paper bill fee for now. Instead, we’ll be taking more time to determine the fairest way possible to encourage people to go paperless.
Kudos, T-Mobile. As we said in our last post; if you want to encourage customers to go paperless, offer them an incentive to do so. There are a variety of reasons why a customer might choose to stick with paper billing and many of them are extremely valid. To penalize these customers with a fee is just plain wrong.