Perhaps it’s the ultra-wide 21:9 touchscreen display or maybe it’s the revised LG UI, but something about the Chocolate BL40 intrigues us. The simple fact that this handset is decidedly different from anything else on the market could be what’s drawing us in. Whatever the case, LG has just officially announced that its new oddball Chocolate phone will launch sometime toward the middle of this month in Europe. According to the release, the rest of the world will get the handset in October, though specific markets remain unnamed. To refresh your memory and whet your appetite, this Black Label phone features a 4-inch 800×345 pixel touchscreen display, LG’s S Class UI, a 5 megapixel camera with Schneider-Kreuznach lens, 7.2Mbps UMTS/HSDPA connectivity, Wi-Fi, and aGPS. The specs are there, the unique factor is there — the question is whether or not the market is there for a barely-pocketable feature phone with what will undoubtedly be a lofty price tag.