Microsoft clarifies Windows Marketplace for Mobile application sharing policy

Earlier this week, news broke about the new sharing policy for applications purchased on the upcoming Windows Marketplace for Mobile. The source article cites a new policy which potentially allows a customer to install purchased apps on up to five phones; theoretically allowing the customer to share purchased applications with four friends and/or family members. According to Microsoft this is incorrect, and a spokesperson has contacted us with the company’s official statement:

Microsoft knows the frustration of losing favorite apps and personal information when you lose, upgrade, or add a phone. For this reason, if you buy an application on Windows Marketplace for Mobile, you’ll be able to reinstall the application on a limited number of additional phones simply and free of charge. As outlined in the terms of use for Windows Marketplace for Mobile, this ability is limited to phones owned by the person who purchased the application. Application sharing is not permitted. We believe people will find a high value in mobile applications they purchase through the Windows Marketplace, and we will also be offering a refund policy that will make it easier to shop for applications with confidence.

So this policy, as it is meant to be interpreted, will allow a customer to install a purchased application on up to five phones that are owned by the purchaser. This five phone policy is meant to make application installation easier for an individual who switches phones frequently, demos more than one phone at a time, has lost his/her phone or has had his/her phone stolen. Application sharing however, is not permitted.

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