Ladies and gentlemen, the highly anticipated and long-awaited BlackBerry App World is out and ready to roll. Now you can officially wonder where your emails, SMS and call history went once you jam pack your memory with apps galore. For those who were feeling a little iPhone envy, you can now enjoy tons of your own apps for the BlackBerry with many being developed by the same folks who produced some of the iPhone apps. All you have to do is download BlackBerry App World and grab some premium or free apps for your enjoyment. For now, a PayPal account is required to purchase apps but RIM is working on getting other forms of payment in the works soon. Some of the apps include Shazam, Bloomberg and a fun little game called Brain Challenge 2. We all know this is just a start as developers are still cranking away with their apps, so there is still a lot more to look forward to!