Apple pushes out iTunes HD movie rentals and purchases

By on Mar 19, 2009 at 5:23 PM
Retail March 19, 2009

It was only a matter of time before Apple jumped on the HD bus and sure enough, iTunes users will now have access to a shiny new catalog of HD movie content. Starting immediately, a preliminary catalog of HD movies is available and accessible from within a new HD Movies page in iTunes. Films available to buy or rent in HD will also offer the option to do so on the standard movie page. Surprisingly and very disappointingly, it looks like HD content will be delivered at 720p for the time being as opposed to full HD. Hmm. New HD movies will run $19.99 for a purchase and $4.99 for a rental within the first 30 days of release. Older titles can be rented in HD for $3.99 a pop.

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12 Comments

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  • blur(p)s

    Wow… Apple news is all over the place.

    Get it while the gettings good Apple fanatics!

  • crazylegs

    Call me crazy but I already rent HD movies from apple tv. I guess this is news?

  • http://www.heyswann.com Steve

    I’ve been able to rent HD movies for a while now on iTunes…

  • Dtest54

    AppleTV has had HD for rent and purchase for months.

    its actually iTunes that has now moved to offer it.

  • seanism

    $20 to “buy” a digital copy!?! Wow that seems expensive.

  • JakeyBoy

    I so wish Blackberry could get movies on it…

  • Greg

    You’ve been able to rent HD movies in iTunes / Apple TV forever, today is the first time you can buy them.

  • Roger That

    It’s also worth noting that their HD movies are now being offered in 5.1 Dolby Digital. Previous versions of HD were only 2.0 Stereo.

    However, it looks like only the two in the press release (Bond and Twilight) are available with the audio difference. One can assume that future releases will include this, also.

  • AgBand

    Now this is revolutionary! Wow to go Apple. As usual, you show innovation and revolution!

  • moosebump

    “New HD movies will run $19.99″- so why does the screen shot say $14.99?

    @AgBand – you’re joking right?

  • Rockingravey

    It says pre-order next to the 14.99

  • bill

    Purchases is the big news here. Not that they are the first to do this, VUDU did it a few weeks ago.

    I agree that the price is somewhat high, but it is the same price across all services. The price is set by the studios and the companies that deliver the movies can’t change them.

    Until the studios decide that 19.99 is too high, that will be the price for a digital purchase.

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