T-Mobile “Unlimited Loyalty Plan” now available nationwide

A day later than originally rumored, the T-Mobile “Unlimited Loyalty Plan” for loyal customers is now available nationwide. Starting March 2nd, customers who have been with T-Mobile for more than 22 months with a reliable payment history are being offered the new plan when they log in to their T-Mobile accounts. The plans, which were piloted in San Francisco a mere 10 days ago, provide unlimited minutes on an individual line for $49.99/month and unlimited minutes on a two-line Family plan for $89.99/month. Additional lines (up to three) can also be added to the Family plan for $39.99 each. Add-on features such as unlimited data ($24.99), unlimited BlackBerry data ($34.99) and unlimited messaging ($9.99) can be added to each line on an a la carte basis. As an added bonus, customers who add a line and port in a new customer from a competitor will receive a $135 credit on their bill. Damn good show, T-Mobile — let’s see how the competition responds, or rather, if the competition responds…

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