Dell freshens up Adamo teaser site

How is Dell a “start up”?

Wouldn’t it be nice if Dell Adamo customers choosing Vista Home Premium or Vista Ultimate automatically get a free upgrade to Windows 7 when it ships? I’d seriously consider choosing a premium laptop if Dell (or any top-tier OEM) could guarantee this.

OEMs need to hold Microsoft accountable for poor 2007 sales attributable to Vista, and MS needs to win back their support. I’m surprised none of the top-tier OEMs have announced a Windows 7 free upgrade program to date.

I like the chic..

“For the time being however, basic specs, metal cases, spun metal trackpads, backlit keys, high quality materials and luxury-level price tags are the only details you can take to the bank.”

Translation: Having successfully copied the appealing features of Apple’s Mac Book Pro case design, Dell’s is now puzzling with exactly how to get the Mac Book Pro guts into their Adamo cases.

@ Scott

it is a rip off of apple, and im sure it will sell because apple people are dumb enough to over pay for basic computers because they are “shiney” its a good strategy for american consumers… they are a little bit stupid. Its my gateway laptop all the way under 1000 and has a HD graphics card that isnt integrated… can you do that from apple for under a thousand… last time i checked they are robbing people for 2.5k for one of those high end POS’s. Good job dell, way to see america is stupid!

@ Verizon Guy-

You would consider a “High End” laptop, only if they can guarantee a free software upgrade? I doubt many of the true Adamo target audience are worried about the couple hundred a new version of windows might cost.. esp when they are willing to pay a much bigger “pretty shwag” premium

i never get the apple hating and loving. it’s only a computer. buy what YOU want. and get over the rest. All companies are out there to make money. that’s the point.

Chill out on the apple hating.. to each is own!

@ Zeek: typically it wouldn’t mean much, but in a bad economy, people might be waiting for Windows 7/Core i5 before buying a new high-end laptop. That might depress Q2/Q3 sales. We’re also in the midst of a deflationary bubble where consumers are expecting prices to fall, so they’re hesitant to click the “Buy” button. If anything, guaranteeing Windows 7 compatibility and offering a free upgrade to would be a good marketing move to assure potential customers.

Now, I’m with ya on the compatibility thing…. If I’m throwin’ down 5 or 6 grand on a prettified laptop, it better run an OS that already is out in (sorta)stable beta! … As for the free upgrade, just not sure how much stock that buys…

Honestly I thought the look of this new laptop would be alot sexier looking, like ground breaking, but on engadgnets website it looks like an 2 year old macbook but in a black color.

so this is how dell is gonna get people to buy an expensive computer by making it look like a macbook huh? not an apple fan, but really.

I’m not hating on Apple. They definitely have their niche. And it looks like Dell is trying to break into it.

Personally, I welcome the competition since it will make it better for us consumers. But I hope it’s not just a Chinese copy of a Mac Book Pro.
Apple at least attempts to incorporate some new gimmicks into each of their redesigns. I am hoping that Dell can do the same.

I know … everything that “might” be ok must be a apple ripoff, but whatever. This really is more of a take-off of the envy 133. Dell is also showing a fair amount of style moves re: its studio lineup and its new 16″. So flame away … but it really does come down to corporations trying to make a buck off of consumers by throwing a few different looks at buyers.

Was the post edited? I thought I read it calling Dell a start up without the “turned PC giant” part yesterday. I think I might need new glasses.

I hope it doesnt look like a MacBook Pro, I find them to be the ugliest laptop I have ever used.

Disclaimer: Written on a MacBook Pro

Great…..
New Look…..
everything new…. but …
it should keep rest all products in back bucket…
THEN its An ADAMO

“start up-turned PC giant” != “start up”

What? Apple guts are absolutely not top of the line. High end XPS models actually have BETTER components. This is why Apple costs so much. People like you assume that Apple uses the best components available which is untrue. They use the same motherboards, procesors and memory as anyone else now that they are intel based. As a matter of fact, they are slower to adopt to new chipsets/processors even after they have been proven. Dell was offereing core i7′s well before apple.

I wish someone could nove away from the quare / rectangle design to something more like the modern guitar shapes!

I just viewed the video and it looks like Dell are doing like Apple with the machined aluminum case. It looks good and has structural/cooling benefit, so why not? I admire the clean simple lines, thin and relatively lightweight of the Mac (don’t own one though). I am surprised that no windows laptops have stepped up yet–how hard can it be? Many of todays laptops have a busy, plasticky sci-fi action-figure look and they are too fat. Dell should stop with the “high-fashion” marketing though…that is lame. Let the product speak for itself. And please don’t try to price the same as Macs for equivalent features. A common complaint about Apple is that they are overpriced (they really aren’t that much more if you compare all included features), but if Dell or someone could actually produce a laptop with similar build quality and attention to detail (I’m not just talking about what CPU or RAM, etc), and sell for less, well they might actually sell a bunch. I heard that the new 17″ Macbooks are selling well. Who woulda thunk it? Come on Dell, do something similar but include Bluray and media card reader and see what happens.

If you’d [i]read[/i], you’d see it says start up-[b]turned PC giant[/b]

kthx

Do you think a 15″ will follow?

Why settle for a knock off when you can have the real thing?

What most computer makers (Dell especially) don’t seem to get is Apple wins in the marketplace with CUSTOMER SERVICE – after the sale.

Buy a Dell and you have issues – what do you do?

Exactly my point.

The current line of Apple notebooks are some of the butt ugliest things around.

Dell is targeting Sony and Asus (and perhaps HP/Voodoo) with the Adamo line. They both play to the high end consumer and have done well with marketing ‘luxury’ lines in the ultra cross-over segments.

They’ve also targeted Sony, Asus, LG, and Samsung in the more mainstream lines with the XPS and newer Studio lines. Good specs, nice systems, colorful personalization options.

As for Adamo copying Air or such, not hardly. The E4300 Latitude beats Air hands down in the same price/size segment and neither compete well against the current Vaio Z as a total system package. For that matter, others like Sharp have produced thinner notebooks than Air, long before Air came to be the media fan toy.

Sony has being doing aluminum for years, as has to a lesser extent, Dell. The current Precision notebooks are aluminum. It was just never a big deal until Apple did it.

One big reason many oem’s stayed away from Aluminum was that it showed wear quickly and in a nasty way. As with my old AiBook, it scratched by looking at it, and the wear patterns around the trackpad were fugly.