Sprint unveils new customer relations plan

We, along with just about everyone else out there, have spent our fair share of time bashing Sprint. Despite its numerous flaws, however, the beleaguered carrier has been taking a stab at making amends as of late. The most recent addition to their stable of appeasement tools is the Sprint Premier program. Designed to reward loyal customers, the program provides the following benefits:

  • Early Upgrades: After only one year customers can receive our new customer price on a new handset. That’s almost a year sooner than other customers. For accounts sharing minutes, the early upgrade applies to the primary line. A new two-year agreement is required.
  • “Just Because” Perks: Spontaneous special offers for trips, tickets to shows and sporting events — just to say thanks.
  • Anniversary Rewards: Customers celebrate their annual Sprint anniversary with a special gift such as free ring tones or free minutes.
  • First to Know/First to Buy: Longstanding customers get an exclusive first peek at new products and services such as the upcoming Palm Pre™, and then are among the first with opportunities to purchase when they become available.
  • Accessory Discounts: A once-a-year discount on accessories at participating Sprint stores.
  • Courtesy Plan Check: For customers who haven’t changed their plan in six months, Sprint will notify them for a “Plan Check” to make sure they are getting the most value out of their device.

Aw…”Just Because” perks? How sweet. In all seriousness, though, this is pretty good, especially considering Verizon’s recent move towards further restriction of customer retention perks. To qualify for Sprint Premier, a customer must either have been with the carrier for a mind numbing 10 years, or have an average individual plan revenue of $69.99 or family plan revenue of $99.99 for three consecutive months. Easy as pie. In such a tense economic climate, it’s nice to see a company making amends, rather than alienating, its customer base.

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