Samsung announces reorg, splits into two divisions

Keeping the good times rolling today, Samsung has announced that it will undergo a massive reorginization in an effort to stay afloat during the economic downturn. Among the info it smacked shareholders with this morning, the company will split into two separate divisions: a Digital Media and Communications division that will focus on mobile phones, televisions and other consumer electronics, and a Device Solution division that will handle the component, semiconductor and LCD businesses. Current Samsung Electronics CEO Lee Yoon-woo will retain his title and will head the Device Solution division while Choi Gee-sung, current president of Samsung’s cellphone unit, will head up the Digital Media and Communications division. There will also be another healthy round of musical chairs involving a variety of key roles throughout the company. Samsung is scheduled to announce its Q4 2008 earning on January 23rd and this massive announcement exactly one week prior to the earnings call doesn’t bode well to say the least. Samsung posted a 44 percent drop off in Q3 2008, compared to the same quarter one year prior.

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