Creative to unveil new Zii processor at CES

CES

Everything you know is about to change… That is the tag line found on a Creative teaser page tied to a brand new processor the company will be unveiling at CES next month. Dubbed Zii, the new processor comes along side a newly-trademarked phrase, “Stemcell computing,” which bears absolutely no meaning at this point in time. As such, the only thing we can say with any certainty about the upcoming announcement is that Creative does not intend to market the new chip to pro-lifers. Marcom initiatives like this often make sensational claims in an effort to build hype but we still have some big expectations as Creative fan sites claiming to know what the company is up to seem pretty excited as we get closer to the announcement, now just over a week away. The new chip is reportedly intended for use in “a variety” of upcoming products though we have no idea what those products might be or how the Zii might benefit them. So sound off in the comments – what do you guys think Creative has planned for CES and more importantly, will it even matter as far as Creative’s US market share is concerned?

[Via Newlaunches]

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