How low can you go is the question on the minds of potential VUDU owners as the company today announced a new price point for its set top box offering. Regularly $299, VUDU had announced a special deal earlier this year that threw in $200 of free movie credits with a purchase. It is now halving the cost of admission however, as the new price on VUDU’s site was lowered today to $150 including $50 worth of movie credits. VUDU is calling it a Christmas special but we wouldn’t be surprised if we see $99 become a regular occurrence in the near future as the struggling start up continues its attempts to boost sales. The shame of it is that VUDU has an awesome product, as just about any user will tell you, but the competition with cable provider services and other set top box solutions may prove to be too much for the company to handle. Stay strong, VUDU!