It was only a matter of time – Motorola has officially lost its title of number one handset manufacturer in the US to Samsung. Somehow managing to increase sales by 6.2% in the past year despite the US being in the midst of one of the worst economic crises in modern history, Samsung now controls 22.4% of the US market while Motorola stands at 21.1% after its position fell a jaw-dropping 11.6%. Nokia, which has never been a large player, made modest gains in the US and is currently holding an 8.4% market share. This is an historic moment in the US cellular industry. Motorola, in shambles and doing everything imaginable to stay afloat, is still relying on sales of pathetically outdated handsets instead of focusing on innovation and, most importantly, changing its brand perception. It is true that Samsung has not done much to change the general image of its devices as they still look and feel very much like the same old Samsung handsets we have known for many years. Samsung has however, at least been very successful in flooding the US marketplace with a wide array of similar devices that offer innovation, functionality and durability. We all know that in the US market, the way to the top is at the bottom. Cheap low-end phones are of course a must but come on Moto – RAZR lust can only last so long.