While we sincerely doubt this to be the push Roku needs to become more, how should we put this, significant – Roku owners and potential buyers alike just got some great news. The Roku Netflix player, a $99 set top box packing that allows you stream Netflix downloads to your TV, has three announcements of varied interest coming down the pipe in the near future. First and foremost, HD. Roku will gain access to the entirety of Netflix’s HD library by the end of the year, though it is unclear exactly what kind of speeds we’ll see in terms of downloads. Next up, a sexy new 720p user interface that will obviously be capable of displaying more titles at a time. Lastly, a bit of a mystery to keep things exciting. Roku has stated the upcoming new release will also “include another major new feature that youâ€™ll have to wait a bit longer to learn about.” Roku’s Netflix box already has optical and HDMI connections ready and waiting to feed Netflix’s HD content to your flat panel, so this news shouldn’t be much of a surprise. Let’s just hope the updates come sooner rather than later so Roku’s Netflix Player might make it to a few tech savvy holiday shopping lists.