BW uncovers BlackBerry Bold teardown; hello profit margin

BusinessWeek has managed to get its hands on a teardown of the BlackBerry Bold and it looks like RIM has yet another reason to be upset about the ever-delayed AT&T release: huge margins. While the Bold is currently available in many markets around the world, RIM’s largest market, the US, is still in limbo. New information suggests that said delays may be costing RIM more money than we think. Self-proclaimed market intelligence firm iSuppli is known for pretty spot-on teardown analyses and after picking apart RIM’s Bold it came up with a number: $169.41. That number represents RIM’s estimated cost per unit from material sourcing to manufacturing to assembly. By comparison, iSuppli estimates Apple’s cost per unit of the iPhone 3G to be $174.33 which would make the likelihood of a competitive AT&T-subsidized price on the Bold very likely. Prior estimates had placed RIM’s cost on the Bold at a higher figure which lead to a bit of speculation that AT&T’s Bold pricing might come in a bit high for certain potential customers. Hopefully this new number is closer to reality and we can all hope for a contract price right around $200.

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