YouTube to sell games and music in an effort to boost revenue

General

As if Google-owned YouTube wasn’t making enough money in ad revenue, they’ve decided to start peddling music and games for a little monetary boost. For now, it’s an experimental project and they’ll be attempting to sell music, videos, TV shows… wait, iTunes, anyone? Actually, it seems YouTube will be partner with iTunes and Amazon so that YouTube users will be able to clink on links that will take them directly to the iTunes or Amazon store where they can purchase all those goodies including video games and e-books. Google acquired YouTube back in October of ’06 and ever since, investors have been haggling Google about making some real money off the broadcast-yourself-site. So far, the majority of revenue comes from advertising and we all know how annoying that can get – especially since they’ve been throwing up those pop up ads that come on during videos. Pre-roll ads, the ads that play for 10 to 30 seconds before a video starts, have also been considered but they’re holding back as a last resort (those are the most painfully annoying thus far). We’ll see where this goes and if it takes off and hope it removes some of the more annoying ads from YouTube.

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2 Comments
  • MadMike

    Considering the quality of YouTube videos after all the compression and conversion is, well, crap. I am not too excited to see anything they create.

  • http://wordpress.pocosin.com Counsel

    Google…Selling something? Knew it would happen, but I am excited to see how well they do in this market.

    Google tapped an untapped market with on-line ads. They have done very well, keeping people happy by releasing, at no cost to the end user, many free services and products.

    If ad revenue goes down, Google is going to want to push those free-service users to use fee-based services and/or to purchase items from Google.

    Similar to what Yahoo did and received much negative publicity… Funny how there is no “how can Google do this?!” outcry.

    It was going to happen, and it has. What will be interesting will be seeing how long it takes for Apple to start selling software via iTunes like Steam (both Apple and Steam are copyrighted and/or trademarked).

    Once iTunes starts selling mac and other personal computer software (perhaps sending the code via e-mail), I’ll be excited to see competition in the software-download market.

    Everyone is scrambling to find “revenue,” and Google is no different.

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