MacBook Brick mystery revealed; new MacBooks coming October 14

So apparently it’s new and revolutionary because it’s Apple doing it–nevermind the fact that the technology has been around and in use for sometime.

Sounds familiar doesn’t it? Like it just happened? Oh right–the iPhone–the phone that does everything just like others before it. Except copy and paste hahahaha.

No Jeremiah, what is revolutionary is the use of the technique on laptop computers. What is revolutionary is that apple will not be outsourcing its computer manufacturing anymore –> Cost reductions, increased pipeline speed.

Gosh, listen to me, I’m turning into an Apple Fan Boy!

Keep happy

A.

@Jeremiah

It’s sad when you have to laugh at your own jokes.

Please give more info about the Nvidia juice! Is apple finally dropping the awful integrated graphics we have suffered with in current macbooks? My ancient (2005) iBook G4 had a real graphics chip, but Apple downgraded the graphics for the Intel Macbooks.

I guess if they can’t outsource a qualoty product that some how pass through a QA department then pisses off consumers, why not try it in house…

“qualoty”

Heh heh. Loser!

Read your post before you press “Submit”.

@Jeremiah – is this a troll post?

What they seem to be talking about is using billet aluminum, which is used extensively in other industries, notably motorsports. It’s taking a solid block of aluminum and machining it out using high end CNC mills. It creates a very strong and light product, made from one piece. It also creates very high quality fit and finish as it is precision machines, think carving but with mills and lasers. Also its very easy to make design changes as you just give the machine a new design file and it goes to town.

It is revolutionary because nobody has used this technique for laptops, or really computers in general. It’s expensive especially for small precision cutting. But it would be very strong and light and allow for very high tolerances in component fit. It also looks nice, and can be anodized to make different colors.

This could potentially be a paradigm shift in laptop manufacturing. Look, I’m not a fanboy, in fact I don’t even own a single Apple product at the moment. But the iPhone was revolutionary, it’s creating a whole new class of status quo for phones. You act as though there were already a slew of dual touch capacitive phones on the market?

This entire concept is shockingly ordinary, even for a fanboy like me.

cmon’ it’s not any revolutionary at all.
and it makes apple less green then before.

i don’t care that they recycle the scrap metal, it takes a huge amount of heat to recycle, energy that wouldn’t be used if they kept with the whole Sheet-metal process, which is fine, it’s widely used at aerospacial engeneering.

ok, you buy a laptop, and wish it to be kinda strong, but that is too much.

although it opens up a lot on the design area, in the future they can get to shapes that need the same process to be replicated, and it would make kinda harder for people to do.
It just doesn’t make any sense, in a “economic and ecologic way”, to go that far.

It’s not a responsible design solution. I doubt Ideo would tell any client to do that.

i get more and more the sense that apple is just a heartless corporation like Microsoft than the feeling that it’s super cool and super nice and do things for the people.

well it looks like apple is going to make them more expensive now, oh joy just when i thought about buying one.

We’ll see if this is true come the 14th. (I hope it is…)

Well guys, I’m more interested in what will be INSIDE the nice casing. Nice to hear they’ll be prepping up the media / NVIDIA side. Hope they didn’t forget the business user (a growing community, I suspect) and have thought of battery life, connectivity and that sort of mundane stuff.

Hey guys ! Why can’t I see a real macbook brick ?

Yeah, I think I’m in the same group that doesn’t care so much about the casing and would rather talk about the Nvidia cards in the regular MacBooks.

However, when it comes to this whole idea of a single piece construction shell, it kinda makes sense for a company like Apple. Aesthetically, it fits what they’ve been trying to do. I imagine that this process, however, (I’d love to know more about it, I guess I can’t say too much about it until I do) wouldn’t be as energy efficient or as “green” as I would like.

Meh. Trade offs.

I plan on getting my greedy little hands on one of these come the 14th; I’ll judge for myself whether or not this allegedly wasteful manufacturing process is worth it.

Cheers,
~SysRq