BlackBerry Storm internal product positioning, marketing points, BlackBerry Apex

By on Oct 4, 2008 at 7:18 PM
Exclusive October 4, 2008

Continuing our Stormness today, we’re breaking out these great internal marketing and product positioning points. What you’re going to see isn’t for the faint of heart — there’s a ton of data points in here. RIM even goes as far to compare the Storm (or Thunder as they referred to it internally) to the iPhone, Nokia N95, and LG Viewty. We’ve got full price points on where the Storm sits in between the other devices, and we even have a couple exclusives for you… How does a BlackBerry Niaraga with Wi-Fi sound for Verizon? Yep, the device we broke the news on will have Wi-Fi for all your Verizon-lovers. Finally, how does a CDMA Kickstart sound? It’s codenamed the BlackBerry Apex and it will indeed be hitting Verizon as well. Release not yet known. Click through for practically all the inside RIM info you can handle!

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  • bluehorseshoe

    Now this is what BGR is known for! Excellent info! And if you need additional servers, give me a shout…can work something for ya over at Rackspace.

  • druss

    TYPO?? 3.5in? found this near the beginning

    With a 3.5” HVGA screen and dynamically oriented landscape and portrait mode, Thunder offers the largest and highest quality screen of any BlackBerry product.

    then later on says 3.25in like normal.

  • Dave

    There is a 4 foot by 8 foot wallposter ad at 96th st and 2nd ave in manhattan of the Storm saying coming soon to verizon.

  • meeno01

    I guess I have to ask? What is the Meteor? I have never heard of that phone before

  • http://www.k5live.com likeabite

    Leave and let me know when you return back to Verizon because wherever you went had horrible service and you couldn’t make calls.

  • jcf

    When is Sprint going to get the Javelin, Bold and/or Storm?

  • sean

    hey tiredofbs….what do you mean by crippled gps…i was thinking about going to verizon cause they are supposed to have the best network..is there something wrong with them I should know about.

  • jcf

    To further expand I have a Treo 700p with Sprint and I’m thinking of switching to a BB. I can get the Curve now for $99 but is it worth the wait for the Javelin, Bold or Storm? How long do you think it will be?

  • http://www.k5live.com Likeabite

    sean there is nothing wrong with Verizon. The Storm’s gps will not be crippled, as it has aGPS, giving you access to Verizon’s VZ Navigator, Blackberry Maps and Google maps if you choose to download it.

  • gbdesai

    The cripping refers to the practice Verizon has of turning off phone features and re-enabling them if you purchase a service through Verizon. For example, you can’t use TeleNav or Blackberry Maps (with the GPS location services) on a BB8820 on Verizon, you have to use VZNavigator and no other apps can use the built-in GPS.

    We are hoping they will allow other applications to leverage location-based services rather than “crippling” this functionality. Hope that made sense.

  • http://www.realnetworksblog.com Lacy Kemp

    I’m so bummed about this. I love blackberry and have no interest in an iPhone. Why won’t the Apex or Thunder be on ATT?

  • Verizon Guy

    @ gbdesai: You can get Telenav on a Verizon 8830 as an alternative to VZNavigator and use internal GPS. In fact, you can order it from Verizon directly and they put it on your bill. You just need a corporate-liable account to get it.

    Standalone GPS on Storm will be unlocked and ready for developers to exploit at launch.

  • Jayrodathome

    As far as the typing goes The iPhone I assume is the same as the iPod touch and it sucks. My LG Dare has the most amazing typing. Everytime I mess up I look at the screen to see it correct. I don’t know how LG does it but I can type as fast as I possibly can and it comes out perfect everytime. The iPod touch on the other hand when I’m sending emails and such I find myself constantly going back and fixing or having to look at the screen to hit space to correct. If the STORM is anything like the LG Dare touch screen I will be one happy customer come the first week of november. If it falls short then oh well! it will still rise far above other phones in every other catagory. Except no wifi!! but then again, WIFI isn’t that big of a deal with Verizon because of the vast highspeeed network. iPhone needs wifi to make up for ATT&T’s lack of highspeed coverage. I can’t wait!!!!!

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